Sales Executive - Counter Sales

About The Opportunity

A fast-growing organisation in the Retail & B2B Distribution sector operating on-site counters and showrooms across India. We serve walk-in customers and SMB buyers, delivering accurate billing, high-quality product advice, and well-executed merchandising to drive repeat business and revenue growth.

Role:
Counter Sales Executive (On-site, India)

Role & Responsibilities

Welcome and assist walk-in customers at the counter—identify needs, demonstrate products, make recommendations, and close sales with effective upsell techniques.
Process transactions accurately using POS systems: billing, cash/UPI/card payments, invoicing, returns, and exchange handling while maintaining cash reconciliation.
Maintain on-counter inventory and merchandising: restock shelves, rotate stock, apply pricing labels, and ensure product displays are neat and sale-ready.
Achieve daily and weekly sales targets; track and report sales metrics, conversion rates, and promotional performance to store management.
Coordinate with Warehouse/Procurement to communicate stock shortages, prepare pick lists, and assist with order fulfillment and dispatch when required.
Enforce store policies and compliance around cash handling, refunds, safety, and hygiene; keep the counter area clean and professionally presented.

Skills & Qualifications

Must-Have

Proven experience in counter or retail sales (on-site, customer-facing environment).
Proficiency operating Point-of-Sale (POS) systems and handling cash/UPI/card transactions with billing accuracy.
Basic inventory control knowledge and experience with barcode scanning systems.
Comfortable working shifts and meeting measurable sales targets in a fast-paced retail counter setting.
Good numeracy and attention to detail for billing, cash reconciliation, and stock counts.
Fluency in English and Hindi; knowledge of local language is an advantage.

Preferred

Familiarity with CRM software to log customer interactions and follow-ups.
Working knowledge of Microsoft Excel for basic reporting and daily sales logs.
Experience in retail merchandising or visual merchandising to improve conversion and average ticket size.

Benefits & Culture Highlights

Competitive base salary plus performance-linked incentives and commission structure.
Statutory benefits (PF/ESI where applicable) and paid time off.
On-the-job training, clear career path to senior sales or store management roles, and supportive team culture focused on customer excellence.

This role is ideal for driven, customer-centric sales performers who thrive in a high-velocity retail counter environment and want clear incentives for revenue impact. Apply if you enjoy direct customer interaction, accurate order fulfilment, and driving sales through product knowledge and on-counter merchandising.

Skills:

sales,crm software,excellent communications,customer-oriented approach,flexibility,inventory management,cash handling,retail