Social Media Marketer; D2C Wellness Startup

Position: Growth & Social Media Marketer (D2C Wellness Startup)
I’m building a modern breathing wellness brand and looking for someone to take ownership of marketing execution across content and performance.
This is an early-stage role with real responsibility. Not an internship. Not just posting reels.
You will be responsible for building and executing our digital growth engine.
What You’ll Be Responsible For  1. Social Media Strategy & Execution
Build and manage the Instagram content calendar
Plan and execute reels, static posts, and brand storytelling
Develop hooks, scripts and content angles
Adapt trends without diluting brand positioning
2. Performance Marketing
Run and manage Meta ad campaigns
Test creatives, audiences and messaging angles
Track and optimise CAC, CTR, CPM, ROAS
Set up basic funnels and retargeting flows
3. Creative Testing & Growth Experiments
Launch weekly creative experiments
Identify winning formats and double down
Work on influencer collaborations and UGC sourcing
Support product launches and campaign drops
You’ll work directly with me on positioning and direction, but execution ownership will be yours.
What I’m Looking For  1–3 years experience in D2C / performance / social marketing
Hands-on Meta ads experience (not just theoretical)
Strong understanding of short-form content psychology
Ability to think commercially, not just creatively
Comfortable analysing performance data
High ownership mindset
Bonus if you’ve:
Worked in a founder-led brand
Scaled a page from 0
Managed performance on small budgets
Important This is a startup environment.
There are no rigid departments.
You will handle both content and performance.
If you want defined corporate boundaries, this won’t be a fit.
If you want real exposure and growth, it will be.