Lead Generation Marketing Manager

About Us:

Founded in 2002 in Sydney, with offices in India and a presence across the Americas and Europe, Prospecta is a leading data management software company. Our flagship platforms:  Master Data Online (MDO), enables accurate, compliant, and relevant master data for asset-intensive industries including Energy, Utilities, Oil & Gas, Mining, Infrastructure, and Manufacturing.
We pride ourselves on agility, collaboration, and innovation delivering real value to customers while fostering a diverse, growth-driven culture that encourages learning, embraces challenges, and celebrates success.

At Prospecta , our culture is centered around growth and the excitement of embracing new challenges. We have a passionate team that collaborates seamlessly to create value for our customers. Our diverse backgrounds make  Prospecta  an exhilarating place to work, bringing a rich tapestry of perspectives and ideas.

Job description of Lead Generation Marketing Manager

Position:  Lead Generation Marketing Manager
Location :
Noida

Role

Summary:

We are looking for a results-oriented  Digital Marketing Lead Generation Specialist  who will be responsible for generating  qualified sales leads  through targeted digital and outbound channels. This is a  target-based role  with a strong focus on  regional, account-based, and persona-driven lead generation  for SaaS products. The ideal candidate will have hands-on experience in  email marketing, Linked In advertising, outbound calling, database acquisition, and lead enrichment , preferably in a  SaaS or product-based organization .

Key responsibilities:

Lead Generation & Demand Creation

Execute  targeted lead generation campaigns  focused on specific  regions, industries, organizations, and buyer personas
Generate  Marketing Qualified Leads (MQLs)  through digital and outbound channels
Work closely with Sales to align lead quality, ICPs, and conversion goals

Digital & Outbound Channels

Plan and execute  email marketing campaigns  (cold & nurture)
Run  Linked In Ads and Linked In outbound campaigns  (Sales Navigator, Sponsored Ads, InMail)
Support outbound calling initiatives for lead qualification and follow-ups
Manage multi-touch outreach sequences across channels

Tools & Platforms

Use lead generation and enrichment tools such as  Apollo.io, Zoom Info, Lusha, Clear bit, Seamless.ai , or similar
Build, clean, and manage  targeted prospect databases
Ensure data accuracy and compliance with outreach best practices

Campaign Management & Optimization

Design and execute  account-based marketing (ABM)  campaigns
Track campaign performance and continuously optimize messaging, targeting, and channels
Conduct A/B testing on email content, subject lines, CTAs, and ad creatives

Reporting & Analytics

Track and report lead generation metrics on a weekly and monthly basis
Maintain dashboards for pipeline contribution and ROI
Provide insights and recommendations to improve lead quality and conversion rates

Must have:

8- 10 years of experience in  B2B lead generation or demand generation
Proven experience in  target-based lead generation roles
Hands-on experience with  Apollo.io or similar lead gen platforms
Strong experience in  email outreach, Linked In campaigns, and outbound calling
Experience in  database acquisition and segmentation
Excellent understanding of  buyer personas and ICP-based targeting
Strong analytical and reporting skills

Good to have
Experience in  SaaS or product-based companies
Exposure to  CRM systems  (Salesforce, Hub Spot, Zoho, etc.)

Experience with  ABM strategies
Familiarity with global outreach and regional targeting (US, EMEA, APAC)

Growth Path:

At Prospecta , your career journey is one of growth and opportunity. Here, depending on your career journey you can either kickstart your career or accelerate your professional development in a dynamic environment. Your success is our priority, and as you demonstrate your abilities and achieve results, you'll have the chance to advance into the leadership role such as Regional Delivery Manager or in other cross functional areas.

We're committed to helping you elevate your experience and skillsets, providing you with the tools, support, and opportunities to reach new heights in your career.