Lead - Digital Videos; Hindi

Position: Lead - Digital Videos (Hindi)
We’re Hiring:
Digital Video Lead – Hindi
Lead the Future of Digital News Storytelling

Location:

Noida, Sector 158
Work Mode:  Work From Office

Are you a  digital video visionary  who thrives in a fast-paced newsroom? Do you understand what makes audiences stop scrolling, watch, engage, and share?

We are looking for a  Digital Video Lead – Hindi  to drive high-impact video storytelling across our digital ecosystem. In this role, you will shape strategy, lead a dynamic team, and ensure our video content dominates across  You Tube, Instagram, Facebook, X/Twitter, Linked In, OTT platforms, and emerging digital spaces.

If you combine  editorial instincts with data-driven thinking , this is your opportunity to lead the next phase of digital news innovation.

Role Overview

As  Digital Video Lead – Hindi , you will spearhead the creation, distribution, optimization, and performance of video content across all digital platforms.
You will ensure every video is  editorially strong, algorithm-friendly, audience-first, and built for scale , helping drive  maximum reach, engagement, and monetization.

Key Responsibilities
Leadership & Strategy

• Lead and mentor the  digital video team , driving a high-performance newsroom culture

• Set clear  KPIs for audience growth, engagement, watch time, and monetization

• Build and execute a  multi-platform video strategy  aligned with editorial and brand goals

• Identify emerging  platform trends, formats, and innovations  to keep the brand ahead in digital video
Content & Editorial

• Oversee  end-to-end video production  — from ideation to publishing

• Ensure  strong editorial judgment, storytelling quality, and high production standards

• Develop platform-native content strategies for  You Tube, Instagram, Facebook, X/Twitter, Linked In, and OTT

• Plan and coordinate coverage for  breaking news, live events, debates, and special digital projects
Optimization & Growth

• Implement  SEO, metadata, tagging, thumbnail strategy, and hashtag optimization

• Use  data, audience insights, and analytics  to refine content strategy and improve performance

• Track  competitor strategies and industry benchmarks  to identify opportunities

• Experiment with  new formats, series, and storytelling approaches
⚖️ Compliance & Standards

• Ensure compliance with  copyright policies, platform regulations, and Content

• Maintain  editorial credibility, brand voice, and accuracy  across all digital video outputs

Qualifications

Experience:

• 12–14 years of experience  in digital video operations within a  news/media organization

• Proven track record of  scaling audiences and achieving strong performance metrics

• Strong  editorial background with innovative digital storytelling capabilities
Knowledge:

• Deep understanding of  platform algorithms, video formats, and audience behavior

• Experience managing  creative, editorial, and technical teams in a fast-paced newsroom environment

⚠️  Important:
Only candidates with experience in News Media organizations will be considered.

Skills & Competencies
Required

• Multi-platform  SEO and video optimization expertise

• Social media  publishing and scheduling tools

• Video  analytics and performance tracking

• Live news coverage  and digital-first storytelling

• Team leadership and project management
Preferred

• Experience with  OTT platforms and short-form video formats

• Knowledge of  cross-platform marketing and paid promotion strategies

• Expertise in  visual branding and thumbnail optimization

What We Offer
✨ Competitive compensation package
Excellent career growth opportunities
Health insurance and benefits
⚡ A collaborative and high-energy  digital newsroom environment