Product Marketing Manager I​/II

Woodward is committed to creating a great workplace for all team members. Our company and its members are committed to acting with integrity, being respectful and accountable to one another, and staying humble and driven, while maintaining the highest professional and ethical standards.

We are steadfastly committed to attracting the best talent across our communities creating a rewarding workplace. Together we are fulfilling our purpose to design and deliver energy control solutions our partners count on to power a clean future.
** Woodward supports our members’ wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position.
** Salary will be determined by the applicant's education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.
** Level I
*** Estimated annual base pay:  $99,000(minimum) - $129,000(midpoint) – $158,000(maximum)
** Level II
*** Estimated annual base pay:  $114,000(minimum) - $148,000(midpoint) – $182,000(maximum)
* All members included in annual cash bonus opportunity.
* 401(k) match (4.5%)
* Annual Woodward stock contribution (5%)
* Tuition reimbursement and Training/Professional Development opportunities for all members
* 12 paid holidays, including floating holidays.
* Industry leading medical, dental, and vision Insurance upon date of hire
* Vacation / Sick Time / Vacation Buy-up / Short Term Disability / Bereavement leave.
* Paid parental leave.
* Adoption Assistance
* Employee Assistance Program, including mental health benefits.
* Member Life & AD&D / Long Term Disability / Member Optional Life
* Member referral bonus
* Spouse / Child Optional Life / Optional AD&D / Healthcare and Dependent Care Flexible Spending
* Voluntary benefits, including:
* Home / Auto Insurance discounts
* Whole Life Insurance / Critical Illness Insurance / Legal Assistance / Military Leave
** Level I
***
* Key Responsibilities:

*** Conduct Market Research:
Gathers and analyzes data on market trends, customer preferences, and competitor activities to inform campaign strategies and assess new business opportunities.
* Develop proposals for new program opportunities at the component level. Application of existing technology.
* Coordinate Product Launches:
Assists in planning and executing component and standard product launch activities to ensure timely and successful market introduction.
* Product Positioning:
Aids in the identification and implementation of component technology demonstrations and customer trade studies.
* Collaborate with Cross Functional Teams:
Works with sales, product, and design teams to ensure the submission of timely, competitive proposals and alignment with business goals.
** Key

Skills:

*** Market Research:
Proficient in conducting and analyzing market research to inform product positioning and strategy.
* Product Positioning:
Skilled in defining and communicating product positioning to target audiences.
* Data Analysis:
Capable of interpreting sales and marketing data to drive informed decision making.
* Cross Functional

Collaboration:

Effective in working with sales, product development, and other teams to align on product initiatives.
* Product Launch Planning:
Experienced in planning and executing product launches, including gotomarket strategies.
* Strategic Thinking:
Adept at developing strategic marketing plans that align with overall business objectives.
* Project Management:
Skilled in managing multiple marketing projects simultaneously, ensuring timely and successful delivery.
* Competitive Analysis:
Proficient in analyzing competitor products and market trends to identify opportunities and threats.
* Communication:
Ability to clearly convey complex information to stakeholders and team members.
* Customer Insights:
Strong understanding of customer needs and behaviors to inform marketing strategies.
** Level II
***
* Key Responsibilities:

*** Market Research Analysis:
Conducts indepth market research to identify customer product/technology needs, emerging trends, and competitive dynamics.
* Product Positioning Development:
Develops and refines product positioning and messaging to…