Conversation Rate Optimisation Lead

Bristol (2 days per week in the office)

We are working in partnership with a well-known major financial services firm to hire a Conversion Rate Optimisation Leader to optimise high value customer journeys across web and digital channels.

We’re looking for niche experience here but the responsibilities, offering, brand and growth of the business make this a best-in‑class opportunity for a CRO Leader, leading a team of 5.

We’re looking for a hands‑on leader who knows the execution side of CRO and can oversee the team to improve the complex workflows across website and other channels, optimising high value customer journeys.

• Developing and executing a comprehensive CRO strategy aligned with business goals.
• Leading and mentoring a team of CRO professionals and personalisation managers.
• Managing the CRO testing roadmap, including A/B and multivariate testing.
• Collaborating with UX, analytics, product, and marketing teams to identify optimisation opportunities.
• Analysing test results and user behaviour to derive actionable insights.
• Driving personalisation strategies to enhance user engagement and conversion.
• Reporting on CRO performance and presenting findings to senior stakeholders.

• Recent hands‑on experience in CRO – Managing the CRO roadmap, A/B testing and personalisation strategy with a strong understanding of experimentation frameworks like Optimizely, Google Optimize or similar
• Ability to think strategically and lead a team (5 direct reports)
• Ideally experience in financial services / fintech though this is not essential

• Opportunity to work for very well‑known brand with ambitious growth plans for the business and you who are transforming what they’re doing in their marketing space to be best‑in‑class
• Great benefits package including a strong bonus and additional extras

If this role is of interest, please drop me a message or send your CV to