Senior Director, Product Marketing

Primary Purpose

The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to inputs including buyer/end user needs, stakeholder feedback, product features, and market trends to maximize purchase and utilization of Bright Horizons.

As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and product-/service-specific messaging, research, and thought leadership initiatives. This leader will define the marketing strategy for a critical product/service within the Bright Horizons portfolio.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you re the difference.

Essential Functions/Responsibilities

• Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.

• Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new strategies, messaging and campaigns that keep Bright Horizons top-of-mind with current and potential buyers.

• Foster a data-first culture:
Leverage analytics to help determine go-to-market strategies and collaborate with marketing teams, sales teams, and strategic vendors to execute.

• Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients and their unique needs.

• Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.

• Leverage analytics to determine go-to-market strategies involving segments and target buyers, and collaborate cross-functionally to help inform campaign and program strategy.

• As a key member of the Marketing team, the candidate will have an important voice in decisions related to brand and service-specific marketing. This individual will lead the Marketing strategy for critical Bright Horizons products/services.

Minimum Qualifications

• Bachelor s Degree - Required

• 8+ years of marketing experience, preferably in the enterprise space

Preferred Qualifications

• Experience developing product collateral and messaging that directly supports marketing campaigns

• Adept at managing tight timelines, competing priorities, and projects that span multiple departments

• Ability to cultivate strong relationships internally and externally, including with client and partner organizations

• Proven track record defining, staffing, and developing high-performing teams

• Fluent in demand generation strategies, tactics, and success metrics

• Demonstrated success developing campaigns that measurably generate interest in a product or service

• Excellent verbal and written communication skills

• Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings

• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

• Proficient in marketing automation and CRM systems for campaign development and reporting

Compliance

• At this time, Bright Horizons will not sponsor an…