Director, Enrollment Marketing

Overview

Primary Purpose

The Director, Enrollment Support is the key driver of enhancing the family-first focus of the enrollment team and how we create a greater business impact through center enrollment. This role supports multiple Team Leads and Enrollment Managers, driving operational excellence and strategic alignment across enrollment initiatives. With a strong focus on how we improve the family enrollment experience, this role ensures high performance, process optimization, and cross-functional collaboration to achieve organizational enrollment goals.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you're caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you re the difference.

• Strategic Leadership
  • Direct and align efforts of Enrollment Managers and Team Leads to meet departmental objectives and organizational priorities.
  • Serve as a key partner to Marketing Operations and Operations leadership to ensure enrollment strategies are executed effectively.
  • Work closely with Division Vice Presidents, Product, Client Relations, Family Concierge, and other cross-functional partners to align enrollment goals and efforts with broader organizational initiatives.
• Process Optimization
  • Develop and implement strategies to improve conversion rates from inquiry to enrollment.
  • Develop initiatives to create an above-and-beyond family enrollment experience.
  • Collaborate with cross-functional teams to streamline workflows and enhance efficiency.
• Team Development
  • Mentor and coach Team Leads and Managers, fostering professional growth and accountability.
  • Support the continued development of the Enrollment Support Specialist role.
  • Conduct regular performance reviews and implement structured feedback processes.
• Performance & Engagement
  • Lead communication strategies to ensure clarity of priorities, goals, and expectations across the enrollment team.
  • Develop ongoing training programs and resources to support the team s family-first strategy.
  • Create standard protocols to monitor KPIs and analyze data from systems such as D365 and Qlik to identify trends and improvement opportunities.
  • Conduct audits and assessments to identify process gaps and drive innovation in enrollment practices.
• Systems Development
  • Ensure effective use of CRM and enrollment systems.
  • Partner with product teams to prioritize system enhancements and develop roll out plans to ensure successful adoption.
• Reporting & Insights
  • Implement predictable and transparent process for team goal progress for all key operational metrics.
  • Deliver data-driven insights and recommendations to senior leadership to optimize enrollment strategies and resource allocation.

• Bachelor s Degree in Marketing, Business Administration, communications, or a related field
• 7 years experience in marketing, sales, or customer engagement
• 5 years experience with a proven track record of identifying and executing new businesses

• Strategic thinker combined with a relentless focus on creative problem solving and excellence.
• Proven ability to run complex processes, navigate organizations, and lead meetings / quarterly business reviews effectively and efficiently.
• Excellent communication, presentation, and relationship-building skills; able to engage with all levels of an organization.
• Is proactive with strong organizational skills.
• Ability to thrive in a fast-paced environment.
• Excellent analytical and quantitative skills.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

The annual salary for this position is between $131,000-$150,000. The pay range listed here is what…