Digital Marketing Manager

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

For more information, visit  and follow us on Linked In.

This role is based in our 605 Third Avenue or Newton, MA office.

• Collaborate with leadership to design and implement a comprehensive multi‑channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline.
• Manage and optimize digital marketing budgets, ensuring all campaigns are ROI‑focused and deliver maximum impact.
• Lead data‑driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness.
• Act as the internal digital marketing expert, providing strategic guidance to leadership and cross‑functional teams.
• Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions.
• Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization.

• Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations.
• Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative.
• Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor‑to‑lead and lead‑to‑MQL conversions.

• Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads.
• Utilize tools such as Google Analytics, SEMrush, and others to measure campaign effectiveness and identify opportunities for improvement.
• Develop and execute strategies to ensure Informa Tech Target’s brand is discoverable across modern digital channels, including AI‑driven search platforms like ChatGPT and Gemini.

• Deliver regular reporting and insights on digital performance, campaign ROI, and audience engagement.
• Translate complex data into actionable recommendations that inform strategy and drive continuous improvement.
• Success Metrics include:
  • CPL and CPA benchmarks by channel.
  • MQL and pipeline contribution from digital programs.
  • Optimized ROAS, allocating spend towards the channels that yield greatest pipeline
  • Increase in conversion rates (visit‑to‑lead, lead‑to‑MQL).
  • Performance lift from A/B testing and optimization.
  • Contribution to broader GTM campaigns and growth targets.