Sales Manager - Residential Remodeling & Home Improvement

Tom Curren Companies:

Tom Curren Companies is a long-established residential remodeling and home improvement company serving Greater Boston homeowners for nearly 40 years. We are hiring a Sales Manager to lead, coach, and improve the performance of our residential sales team.

This is a hands‑on leadership role for someone who knows how to build accountability, improve close rates, strengthen pipeline discipline, and help sales reps win more business the right way. You will be expected to coach in the field, use data to manage performance, and work cross‑functionally with operations and production to ensure smooth handoffs and an excellent client experience.

Core Values

• High Quality
• Speak Candidly
• Ambition
• Win as a Team
• Client Focus
• Do the Right Thing

Role Summary

The Sales Manager leads the day-to-day performance of the residential sales team and reports directly to company leadership. This role is responsible for coaching and developing sales reps, driving measurable KPI improvement, enforcing CRM discipline, supporting ride‑alongs and field development, and improving sales consistency from lead through signed contract and handoff to production.

You will play a key role in helping Tom Curren Companies grow responsibly by improving conversion, protecting margin, supporting client satisfaction, and ensuring the sales team operates with professionalism, urgency, and accountability.

This role is measured by: close rate, lead‑to‑appointment conversion, average ticket, gross margin, pipeline accuracy, follow‑up consistency, handoff quality, and team performance.

Key Responsibilities:

Sales Leadership & Coaching

• Lead, manage, and coach a residential sales team, including reps handling in‑home and client‑facing sales opportunities
• Conduct regular ride‑alongs, observation, and field coaching to improve sales process, communication, and closing effectiveness
• Deliver timely, direct, and actionable feedback to sales reps based on performance, appointments, and KPI trends
• Build accountability around individual and team sales goals, conversion metrics, and professional standards
• Support recruiting, onboarding, and training of new sales team members as needed

Performance Management & KPIs

• Coach to measurable KPIs, including close rate, lead‑to‑appointment conversion, average ticket, gross margin, follow‑up cadence, and pipeline health
• Review scorecards and sales activity regularly to identify performance gaps and coaching opportunities
• Help the team improve estimating accuracy, proposal quality, and value‑based selling discipline
• Forecast team performance and provide leadership with visibility into pipeline strength, risks, and expected results

CRM Discipline & Pipeline Management

• Use CRM daily to manage pipeline activity, stages, tasks, follow‑ups, notes, and forecasting
• Ensure every sales rep is maintaining accurate and timely CRM records
• Inspect pipeline quality, next steps, and lead progression to reduce leakage and improve conversion
• Standardize how the team documents client communication, commitments, and handoff details

Operational Collaboration & Handoffs

• Partner closely with production and operations teams to improve the handoff from sale to production
• Help ensure sold projects are clearly scoped, well documented, and ready for execution
• Reduce preventable issues caused by incomplete information, poor expectation‑setting, or weak communication during the sales process
• Provide feedback to leadership on recurring sales‑to‑production friction points and help improve process consistency

Client Experience & Escalation Resolution

• Personally handle escalated client situations when needed, including concerns related to expectations, communication, scope, or satisfaction
• Work to resolve issues professionally and protect both the customer relationship and the company's reputation
• Reinforce high standards for professionalism, responsiveness, and trust‑building across the sales team
• Support a sales culture that balances urgency, empathy, and accountability

Systems & Continuous Improvement

• Help refine sales processes, coaching rhythms, pipeline reviews, and reporting standards
• Collaborate…