Performance Marketing Specialist

All salaries listed on our roles are based on UK salary bands, however, if you’d like more information on the bands for your country give us a shout.

We’re the leading digital marketing agency for UK and international nonprofits. We’re proud to provide digital marketing services to the NHS, Breast Cancer Now, MSI Reproductive Choices, Disasters Emergency Committee, MND Association, Mind, Diabetes UK, MS Society, Oxfam GB and many, many more charities and organisations around the world. This is a great time to join Torchbox.

Our diverse team of over 120 people is mostly UK-based but with a significant presence in Manila as well as a network of people around the world.

We are on a mission to set a new standard for a purpose-led business. Torchbox is 100% employee-owned - everyone is a co-owner from day one and we are building an amazing, progressive ownership and learning culture. If you are excited about this mission, it’s a great time to join.

We are looking for a Performance Marketing Specialist to join our award-winning team!

This is a hands‑on role with a strong focus on email marketing alongside paid media (PPC and paid social), as part of integrated, multi‑channel campaigns. Many of our client projects combine paid acquisition with email journeys and supporter communications, so we’re looking for someone who understands how these channels work together to drive meaningful results.

You’ll be responsible for planning, delivering and optimising performance campaigns for some of the UK’s largest charities and international NGOs. You’ll be confident running paid media campaigns independently, while also comfortable building and analysing email activity that supports wider campaign objectives.

This role would suit someone who enjoys working across channels, thrives on data and testing, and wants to deepen their experience in performance‑led digital marketing within a purpose‑driven environment.

• Supporting integrated digital campaigns that include email marketing as part of acquisition, conversion or retention strategies.
• Building, testing and sending email campaigns using platforms such as Dotdigital, Salesforce Marketing Cloud, Engaging Networks, Mailchimp, Campaign Monitor or similar.
• Auditing email activity and providing recommendations for segmentation and automated journeys.
• Planning, setting up and optimising PPC and paid social campaigns across platforms such as Google Ads and Meta.
• Developing and implementing testing plans across paid and email channels to improve performance.
• Auditing accounts across paid channels and email marketing, developing strategy recommendations for clients.
• Monitoring performance daily and making data‑led optimisation decisions.
• Producing clear, insight‑led reports using Google Analytics and platform data.
• Managing multiple client accounts and delivering work accurately and on time.
• Working closely with Account Managers, Consultants and Analysts to ensure campaigns align with client objectives and deliver measurable impact.

• Experience building and sending email marketing campaigns, ideally using Dotdigital.
• Experience in auditing email marketing accounts and developing strategy recommendations for clients.
• Understanding of GDPR and data protection best practice.
• Hands‑on experience using CRM or marketing automation platforms – the more, the better.
• Experience using Google Analytics (or similar) to measure and analyse campaign performance.
• Strong numerical skills and confidence using Google Sheets or Excel.
• Excellent written and verbal communication skills.
• High attention to detail and ability to manage multiple priorities.

• Hands‑on experience running PPC and paid social campaigns.
• Basic HTML/CSS knowledge for email templates.
• Experience mapping supporter journeys for fundraising products and designing automation workflows.
• Experience working within the charity sector and delivering campaigns with non‑profit objectives such as digital fundraising and stewardship.

• Become a co‑owner of Torchbox, shape our success and share in…