Marketing Manager

Overview

Who We Are Looking For Aery Aviation is seeking a Marketing Manager who blends strategic marketing leadership with hands-on creative execution. This role will own B2B-focused marketing initiatives supporting both commercial and government audiences, while also producing compelling content that differentiates Aery in a crowded aviation marketplace. The ideal candidate is equal parts brand steward, storyteller, and growth partner—someone who can write strong copy, develop visuals and graphics, contribute to proposals, and translate complex aviation services into clear, persuasive narratives.

• Marketing Leadership & Brand Management — Own and execute all marketing initiatives across Aery Aviation’s business lines;
  Define and maintain a consistent brand voice, visual identity, and messaging framework;
  Ensure alignment between marketing, sales, operations, and executive leadership;
  Serve as internal subject-matter expert on brand standards and positioning.
• Content, Copywriting & Visual Storytelling — Write and edit high-quality marketing copy for proposals (commercial and government), sales collateral and presentations, website and digital campaigns, internal and external communications;
  Develop or oversee creation of graphics, visuals, and infographics;
  Photography and video storytelling;
  Branded templates, brochures, and pitch decks;
  Translate technical aviation services into compelling, customer-focused narratives.
• Digital, Campaign & Channel Management — Own website content strategy, updates, and SEO fundamentals;
  Plan and execute B2B digital campaigns (email, Linked In, website, targeted outreach);
  Manage social media presence with a focus on credibility, capability, and brand trust;
  Support proposal graphics and messaging for capture teams.
• Strategic Growth & Business Development Support — Partner with sales, charter, MRO, engineering, flight and aircraft management leaders to support pipeline development, strengthen proposal competitiveness, enable account-based marketing initiatives, conduct market and competitor research to refine positioning and messaging, develop go-to-market narratives for new services, locations, or capabilities, and support government and commercial pursuits with compliant, compelling materials.

• Minimum 5 years in a Marketing Manager or equivalent role
• 10+ years’ total professional experience in marketing, communications, or branding
• Proven ability to:
  Write compelling copy;
  Develop or guide visual design; and Manage multi-channel B2B marketing efforts
• Experience supporting sales teams and proposal development
• Strong organizational and project management skills
• Strong experience managing multi-channel marketing (web, social, email, print, events)
• Proficiency with marketing and analytics tools (e.g., Google Analytics, social media insights, email platforms, basic SEO tools)

• Experience in aviation, aerospace, government contracting, or complex B2B services (not required)
• Working knowledge of design tools (Adobe Creative Suite, Canva, or similar)
• Familiarity with CRM and marketing automation tools
• Experience marketing to both commercial and government audiences

• Strategic thinker with hands-on execution capability
• Strong visual eye and storytelling instincts
• Comfortable translating technical services into business value
• Data-informed but creatively driven
• Highly collaborative and executive-level communicator

• Weekly — Content creation and campaign execution;
  Proposal and sales support deliverables;
  Website, social, and digital updates;
  Coordination with sales and leadership
• Monthly — Campaign performance review (engagement, leads, conversions);
  Proposal win-rate contribution analysis;
  Brand consistency and content quality review;
  Budget and vendor performance check
• Quarterly — Contribution to revenue growth objectives;
  Strategic marketing plan refinement;
  Brand awareness and perception indicators;
  Executive review of marketing ROI and priorities

• Increased brand awareness and consistency across all channels
• Contribute to improved proposal quality and win support
• Growth…