Marketing Strategy Manager - Non-Residential

** Job Posting:
** Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries:
Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.
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* Position Overview:

** The
** Marketing Manager - Non-Residential Customer Groups
** is responsible for owning the marketing strategy for the assigned verticals / customer groups to profitably generate new customers, grow share of wallet, reduce churn, and improve customer loyalty. This position leads customer marketing communications and engagement programs aligned with the business group, category management and our field / branch network. The Marketing Manager works closely with all partners to understand overall goals and revenue targets and builds measurable marketing programs that generate awareness of our brand, and drive demand and growth of Ferguson services and products for new and target accounts.

The Marketing Strategy Manager - Non-Residential acts as the point of contact for the business as it relates to Marketing. They serve as the primary orchestrator and liaison between teams to achieve business segment marketing objectives – media, customer insights, experiential programs, vendor marketing, category, product and others as needed.
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* Location:

** This role is approved to be either Remote within the United States or Hybrid for associates in Newport News, VA, in accordance with company policy. Some travel of up to 15% to the corporate offices as required.
** Responsibilities:
** The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s non-residential business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives.
** Planning and Strategy
*** Possess a strong understanding of the non-residential markets, including customer needs, buying behaviors and project-driven sales environments.
* Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends and guidelines to ensure the company's marketing efforts are innovative and effective.
* Demonstrate a thorough understanding of assigned Non-Residential customer groups, including strategic objectives, business models, customer segments, supplier relationships, strategic brands, sales motions, and value propositions.
* Build measurable marketing programs across channels and segments aligned to the customer lifecycle, supporting sales teams, driving customer loyalty, generating revenue, and promoting Ferguson’s value proposition.
* Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, trade shows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business.
* Work closely with the business to acquire new customers and grow loyalty, prevent churn, and increase market share using a broad range of marketing strategies and tactics, partnerships, and customer data.
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