Lead Marketing Business Analyst

** Job Posting:
** Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make our customers’ complex projects simple, successful, and sustainable. We proactively solve problems, adapt and grow to continuously serve our customers, communities and each other. Ferguson, a Fortune 500 company, is proud to provide best-in-class products, service and capabilities across the following industries:
Commercial/Mechanical, Facilities Supply, Fire and Fabrication, HVAC, Industrial, Residential Trade, Residential Building and Remodel, Waterworks and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of, at a company you can believe in.

The
** Lead Marketing Business Analyst
** is a strategic and technical authority responsible for driving advanced analytics initiatives that inform data-driven decisions across the marketing organization.

This role partners with senior collaborators and cross-functional teams, including Marketing, Digital Commerce, Merchandising, Product, Finance, Enterprise Data, and Customer Experience, to shape marketing strategies, influence decision-making, and improve return on investment through actionable insights and strategic guidance.

The Lead Marketing Business Analyst independently applies models and develops analyses that provide high-impact insights, enabling confident prioritization, segmentation, investment decisions, and performance optimization.
*
* Location:

** This role is approved to be either Remote within the United States or Hybrid out of Ferguson's corporate offices in Newport News, VA, in accordance with company policy.
** Responsibilities:
**** Advanced Analytics & Data Science
*** Develop predictive models and use machine learning algorithms to support targeting, personalization, and budget optimization.
* Steer test design, A/B experimentation, and causal inference analyses to accurately measure marketing impact, isolate lift, and inform optimization decisions.
* Perform feature engineering, statistical modeling, and model deployment for marketing initiatives.
* Extract, validate, and manipulate data from multiple sources, ensuring data integrity and compliance with data governance and consumer privacy standards.
* Collaborate with Data Engineering for advanced ETL and automation solutions.
** Strategic Insights & Partner Collaboration
*** Translate sophisticated analytical findings into strategic recommendations that influence marketing and executive decision-making.
* Partner with BI developers to build automated dashboards and reporting solutions that visualize marketing performance and enable self-service analytics.
* Collaborate with marketing leadership to design test & measurement frameworks, attribution models, and optimization methodologies for media and campaign strategies.
* Act as a trusted advisor to senior partners, providing insights that align with organizational goals and marketing objectives.
* Educate partners on data, methodologies, frameworks, and standards to foster data-driven decision-making.
** Reporting, Visualization & Quality Assurance
*** Design and layout visual elements of reports and dashboards using industry standards for easy consumption by non-technical audiences.
* Formalize and adhere to strong quality assurance processes to ensure the integrity of analytical outputs.
* Find opportunities to improve partner experience with reports/dashboards through enhanced visualization, interface design, and back-end performance.
** Strategic Planning & Methodology Development
*** Standardize measurement frameworks to ensure consistency and scalability.
* Lead the creation of strategic roadmaps for marketing analytics, aligning initiatives with business priorities and growth objectives.
* Enhance benchmarking and scenario planning methodologies to guide investment decisions and optimize marketing spend.
** Mentorship & Team Development
***…