Social Media Specialist

This range is provided by Best Choice Products. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$65,000.00/yr - $85,000.00/yr

Position: Social Media Specialist
FSLA Status: Full-time/Exempt
Location: Newport Beach, CA
Travel: Up to 10% domestic travel
Salary Range: $65,000-$85,000 USD annually

At Best Choice Products, our mission is to develop the world's best-selling products inspired by real people. For over 20 years, our e-commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. As we like to say, there's something for everyone in the family!

Our success is best defined by a collaborative culture full of inspired minds and a willingness to contribute new ideas. Some of our most rewarding moments include being part of the Inc. 5000 list of fastest-growing private companies in America and a Top Workplace (2022) by the Orange County Register! Please visit our website for more information.

The Social Media Specialist elevates Best Choice Products’ social media strategy through data-driven content development, campaign execution, and audience growth initiatives across Tik Tok, Instagram, Facebook, You Tube, and Pinterest. This role is responsible for developing and executing content strategies that drive engagement, brand storytelling, and commerce performance.

• Lead the day-to-day management of brand social channels, ensuring all content ladders up to campaign goals, product priorities, and brand voice.
• Partner in the strategy development and execution of social content strategies that drive engagement, community growth, and conversion across Tik Tok, Instagram, Facebook, You Tube, and Pinterest.
• Experience working within Tik Tok Shop, Meta Commerce Manager, and You Tube Studio for posting, optimizing content, and ensuring product tagging accuracy.
• Oversee the social content calendar, ensuring optimal cadence, creative diversity, and timely posting across all platforms.
• Collaborate with the Creative and Influencer teams to concept content that aligns with product launches, promotions, and social trends.
• Produce, edit, publish short-form, long-form video content optimized for platform algorithms and engagement metrics.
• Partner with Social Commerce Specialist on Live Shopping Events hosted through our Brand pages.
• Partner with Creative team-members to test new content formats, storytelling approaches, and visual styles to maximize reach and performance.
• Implement content best practices across organic and paid social to enhance performance and efficiency.
• Partner with Creator and Influencer team members to integrate UGC and creator content to complement brand-led storytelling and social commerce efforts.
• Monitor comment sentiment, moderate conversations, and execute the brand’s escalation guidelines for sensitive or crisis-related topics.
• Lead community management efforts by setting tone, response guidelines, and engagement goals across all channels.
• Develop outbound engagement strategies to strengthen relationships with customers, creators, and key social communities.
• Monitor audience sentiment and proactively identify opportunities for real-time engagement and trend participation.
• Track and own KPIs including content output cadence, community engagement, organic reach, and audience growth, applicable conversions, etc.
• Analyze social performance data to identify growth opportunities and content optimizations.
  
  Build weekly and monthly social performance reports that highlight wins, insights, and next steps.
• Partner with Paid Media and E-commerce teams to connect organic social insights to conversion and sales metrics.
• Stay ahead of emerging platform updates, algorithm shifts, and content innovations to ensure brand competitiveness.

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 4+ years of experience in social media marketing, digital content strategy, or community…