Data Analytics Consultant

Job Description

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead - our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate - pushing one another to transform not just Pacific Life, but the entire industry for the better.

Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future - including your own.

We're actively seeking a talented Data Analytics Consultant to join our team in Newport Beach, CA or Omaha, NE. As a Data Analytics Consultant you'll move Pacific Life, and your career, forward by enabling cutting edge marketing and data driven solutions. You will fill a role that sits on a team of 7. Your colleagues will include analysts, technologists, strategists, and fellow marketing professionals.

• Collaborate closely with senior leadership to champion marketing automation initiatives, serving as the primary advocate and subject matter expert. Provide strategic guidance and thought leadership to ensure marketing automation aligns with and advances organizational objectives at the highest level.

• Serve as the principal technical product owner and subject matter expert for the marketing automation platform and Customer Data Platform (CDP), shaping functional strategy and driving innovation.

• Provide strategic leadership and consultation across the enterprise for automation, data management, and marketing technology best practices.

• Solve unique and complex business problems in marketing with minimal to no oversight, architecting scalable, data-driven solutions with broad organizational impact.

• Lead cross-functional teams in designing next-generation marketing automation architecture, collaborating with marketing strategy, analytics, IT, and business stakeholders.

• Champion the adoption and optimal use of the CDP-oversee governance, advanced workflow creation, and ensure alignment with enterprise data strategy.

• Consult on and inform enterprise strategy for Automation Studio, Journey Builder, Cloud Pages, and related tools; mentor technical practitioners and drive best practices.

• Analyze business needs, scope requirements, and use cases to develop innovative, data-driven solutions and make high-level recommendations.

• Liaise with CRM, Salesforce architecture, and enterprise data teams to ensure robust integration, data synchronization, and alignment with organizational goals.

• Own and optimize the best practices for Marketing Cloud, Automation Studio, Email Studio, Query Studio, Journey Builder, Sales Cloud, Snowflake, and other platforms.

• Manage and schedule periodic marketing data synchronization with enterprise data sources, ensuring data integrity and compliance.

• Serve as the technical expert for orchestration of marketing automation and data platforms, supporting personalized, multi-channel campaigns.

• Own and maintain master email templates (e.g., AmpScript) for DSP, DM, and Brand emails, ensuring consistency and technical excellence. Lead the development and integration of web-to-lead forms and related HTML assets to support end-to-end marketing automation.

• Drive enterprise-wide adoption of new marketing technologies and automation solutions, including advancements in artificial intelligence, while staying ahead of industry trends and fostering a culture of innovation.

• Bachelor's degree in a technical field (engineering, computer science, data science, etc.).

• 10+ years' experience in marketing automation, data analytics, or related technical roles.

• Certified in Marketing Cloud.

• Expert-level proficiency in Salesforce Marketing Cloud, Automation Studio, Journey Builder, and CDP tools.

• Deep experience with SQL, API development/integration (Mule Soft Anypoint Studio or similar), ETL tools, and web stack technologies (Adobe Analytics, DAM, Connected Assets).

• Demonstrated ability to lead enterprise-scale, cross-functional technical projects and architect…