Sr. Digital Marketing Specialist

Evolus (NASDAQ: EOLS) is a performance beauty company with a customer‑centric approach focused on delivering breakthrough products. We are seeking an experienced and driven Sr. Digital Marketing Specialist to join our Marketing Team reporting to the Director of Omnichannel Marketing. The ideal candidate is a data‑driven and story‑telling individual who turns email and SMS marketing campaigns into predictable drivers of customer engagement, conversion and retention.

This role will develop and optimize customer email journeys and collaborate with brand marketing and creative to create compelling lifecycle campaigns that generate revenue across customer journeys.

In this role you will work on some of the most exciting opportunities and challenges, within a team that values growth, recognition, and camaraderie. If you are looking to exhibit your knowledge and technical abilities in a unique environment, then look no further! You will be challenged to drive Evolus’s success and build a brand like no other.

• Segmentation, Targeting & Journey Mapping:
  • Develop and maintain audience segmentation strategies based on customer behavior, lifecycle stage, demographics, and engagement data
  • Develop journey maps for lifecycle campaigns and collaborate with digital enablement to implement automated customer journeys (welcome series, nurture campaigns, retention flows, re‑engagement programs, etc.) across the provider journey – from awareness to adoption to re‑engagement
  • Collaborate with omnichannel and product marketing teams to align journey touchpoints with customer experience goals
  • Ensure compliance with data privacy and email marketing regulations (CAN‑SPAM, GDPR, etc.)
• Content Planning and Execution:
  • Develop and oversee execution for CRM and SMS campaigns that move customers from awareness, to education, to engagement to order, with measurable impact on revenue
  • Collaborate with creative, omnichannel and digital enablement team members to ensure cohesive storytelling and attribution across multi‑channel touchpoints
  • Provide best practices, including trends and changes impacting platforms, design and content trends for CRM and SMS, while motivating the team to continue to upskill their CRM and SMS expertise
  • Ensure campaigns are submitted to internal Promotional Review Board in a timely manner and are compliant with legal, regulatory and medical guidelines
• Performance Analysis and Optimization:
  • Own campaign reporting dashboards and communicate campaign ROI to leadership monthly
  • Create test‑and‑learn processes to continuously optimize journeys and increase conversion efficiency
  • Track lifecycle health, including customer activation, churn rate and re‑engagement, attributed to campaigns
• You are data‑driven and creative; passionate about innovating within the inbox and connecting with customers through relevance
• You are curious and continually learning, staying current on email best practices, privacy requirements and emerging trends (AI, AMP emails, etc.)
• You love the start‑up mentality and are ready to build from the ground, up! As a small, agile team you may often wear many hats and are responsible for the full execution of your programs
• You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work
• Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
• Up to 5‑10% travel
• Other duties as assigned

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
• 3+ years of experience in email marketing, or digital campaign management
• Proven track record of creating, launching and optimizing email and SMS campaigns
• Experience developing automated journeys and segmented campaigns
• Knowledge of personalization, A/B multivariate testing, and dynamic content strategies
• Strong editing skills with attention to detail and brand consistency
• Proficiency with marketing automation platforms (Sales Force Marketing Cloud)
• Basic knowledge of HTML/CSS and email best practices (deliverability, testing, analytics)
• Pr…