Marketing Automation Product Manager

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and non‑traditional solutions for companies that need financing and investors who seek strong risk‑adjusted returns.

Since 1971, our people have shaped our organization through a high‑performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

PIMCO is seeking a Marketing Automation Product Manager to serve as a subject matter expert for our Adobe Marketo instance. This individual will lead the day‑to‑day oversight of Marketo while also partnering closely with business and technology to shape the long‑term automation vision, strategy and roadmap.

The ideal candidate is a Marketo Master Architect with deep technical expertise in platform administration, workflow optimisation and system integration as well as marketing strategy and lifecycle execution. They bring proven experience implementing platform improvements, automation best practices and platform integration strategies that have delivered measurable impact in past roles.

This individual will champion, shape and scale a unified global marketing automation strategy that aligns with regional nuances and drives consistency across a global organization – simplifying complex concepts, driving adoption of best practices across regions, and ensuring platform decisions support both strategic marketing goals and operational efficiency.

In this role you will work cross‑functionally and cross‑regionally to ensure digital marketing teams are well equipped to plan, execute and optimise marketing campaigns and automation strategies including lead generation, segmentation strategy, nurture programs and lifecycle optimisation strategies. Striving for operational excellence, you will gather requirements from marketing stakeholders and partner closely with technology to develop optimal platform workflows for automation and to ensure an efficient and effective global operating model.

The position is based in Austin, New York or Newport Beach and reports to the Head of Global Marketing Operations.

• Drive innovation
  :
  Leverage new features within Marketo, evaluate and pilot emerging technologies such as AI‑driven personalization and predictive analytics to enhance automation capabilities.
• Own the Marketo roadmap
  :
  Work with technology teams to prioritise integrations, product enhancements and process improvements and create roadmap visibility to the broader organisation.
• Workflow and process optimisation
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  Identify opportunities to optimise Marketo workflows, reduce manual effort and enhance program templates/campaign connectivity to enable true multi‑channel marketing synchronisation.
• Strategic alignment
  :
  Collaborate with stakeholders to align marketing automation strategies with business objectives – including refinement and best use cases of lead scoring models to reflect evolving priorities and enable accurate persona creation.
• Data strategy and insights
  :
  Partner with global analytics and digital marketing teams to define key performance indicators (KPIs) for automation programmes and ensure consistent reporting across global campaigns. Act as SME for the email tagging framework to ensure effectiveness and minimise disruption by conducting impact analysis, coordinating changes with global email vendors and implementing updates across platforms and process documents.
• Champion best practices
  :
  Implement global best practices to execute email campaigns, nurture programmes and other marketing initiatives within Marketo. Document standard operating…