Sr. Marketing Automation Analyst

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better.

Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own.

As a Sr. Marketing Automation Analyst you’ll move Pacific Life, and your career, forward by improving the quality and efficiency of our marketing practice. You will fill a role that sits on a team of 7. Your colleagues will include analysts, technologists, strategists, and fellow marketing professionals.

• Establish scalable frameworks and best practices for automated marketing projects, enabling repeatable and efficient execution across use cases.
• Act as technical project owner for automation projects: gather and define requirements, scope solutions, and drive end-to-end delivery.
• Liaise extensively with marketing analytics, IT, and data teams to ensure seamless integration and alignment of automation initiatives.
• Serve as a marketing steward for the organization’s Customer Data Platform (CDP): drive adoption, enforce best practices, and oversee the creation, maintenance, and monitoring of advanced automated workflows within the CDP.
• Translate marketing strategy into technical automation requirements and communicate these to analytics and development teams.
• Design, implement, and optimize automated audience segmentation using SQL and CDP tools, including advanced segmentation beyond drag-and-drop interfaces.
• Define, track, and report on automation project KPIs and outcomes to leadership and stakeholders, leveraging analytics to inform continuous improvement.
• Research, evaluate, and recommend new or existing marketing technologies and automation solutions in line with department strategy.
• Develop and document streamlined processes for automation reporting, data flow, and journey orchestration.
• Leverage tools such as Salesforce Marketing Cloud, Automation Studio, Journey Builder, SQL, Snowflake, ETL tools (e.g., Matillion, AWS App Flow, S3), and Adobe Analytics to design and execute sophisticated automation initiatives.
• Mentor and provide technical guidance to junior team members on automation methodologies, design, and testing.
• Lead the strategic design and oversight of customer journey orchestration, shaping data and system architecture as well as workflow frameworks.
• Drive innovation by leveraging emerging generative AI and agentic tools to envision, architect and design effective workflows.
• Prepare conceptual maps and technical documentation to represent data flows and automation journeys.
• Monitor and evaluate industry trends and emerging technologies, including advancements in artificial intelligence, to ensure the organization remains at the forefront of best practices in marketing automation and data management.

• Bachelor’s degree in a technical field (engineering, computer science, data science, etc.).
• 8+ years’ experience in marketing automation, data analytics, or related technical roles.
• Proficiency in SQL, marketing automation platforms (Salesforce Marketing Cloud, Automation Studio, Journey Builder), and CDP tools.
• Experience with API development/integration (preferably Mule Soft Anypoint Studio), ETL tools (Matillion, AWS App Flow, S3), and web stack technologies (Adobe Analytics, DAM, Connected Assets).
• Strong organizational skills and proven ability to lead cross-functional technical projects.
• Demonstrated ability to translate business needs into technical solutions and communicate effectively with both technical and non-technical stakeholders.
• Self-starter with strong problem-solving skills and the ability to manage…