Sales & Event Manager

Overview

Description We are looking for a Sales & Events Manager to join our team!

The Sales and Events Manager will be the main point of contact for group and private dining sales and events. They will be responsible for promoting and marketing the restaurant by building business relationships, booking group and private dining events, and managing a referral program following the marketing plan which maximizes revenues. The Sales and Events Manager will also be responsible for the execution of private dining events from start to finish.

• Responsible for all on- and off-site catered functions from organization to execution, including delegation of responsibilities.
• Drive sales and increase revenue, including generating new business and maintaining contact with current accounts.
• Manage private dining events and ensure excellence in guest satisfaction through effective training and supervision of co-workers assigned to the event.
• Identify qualifying business potential, close business, overcome objections, negotiate, upsell, and understand the client’s needs.
• Manage business on the books, work pipeline of inquiries, prospects, tentative and definite bookings.
• Engage local influencers including hotels, Convention & Visitor Bureaus, Chambers, retail outlets, office buildings and condo/apartment buildings.
• Conduct targeted client visits to build private dining sales.
• Build and develop strong client relationships.
• Know and understand the local market and research/target prospective clients.
• Handle contracts, negotiations, deposits and final payments of events including account reconciliations as needed.
• Create floor plans, custom menus, and general event outlines to present to clients.
• Coordinate and complete Banquet Event Orders (BEOs) and update BEOs as needed.
• Communicate BEOs regularly with FOH and HOH management teams.
• Work with management to ensure proper scheduling of co-workers for events.
• Review menu and wine/beverage selections with GM, Executive Chef and Wine Director to ensure food and beverage orders are placed.
• Ensure equipment, dinnerware, stemware and glassware are available for events and that room setups (BEOs) are disseminated and executed accordingly.
• With the General Manager, review Event Sales budget and weekly/monthly/quarterly goals to achieve sales targets.
• Support Lawry’s objectives in sales, service, quality, facility appearance and sanitation through training and maintaining a positive working environment.
• Update private dining and events pricing with General Manager.
• Attend key guest meetings and private events to maintain visibility.
• Understand the Lawry’s Brand including procedures, best practices, standards, specifications, and guidelines.
• Comply with all Lawry’s employment policies and procedures and behavior consistent with a harassment- and discrimination-free workplace.
• Address co-worker performance problems promptly following the company’s progressive disciplinary program.
• Ensure Lawry’s Code of Conduct and Code of Ethics is followed by all employees in daily activities.
• Provide performance evaluations to GM and AGM for annual reviews of co-workers.
• Adhere to Lawry’s grooming standards and attend required meetings, training and informational sessions.
• Participate in interviewing, hiring and training processes.
• Prepare paperwork including government forms, reports, performance reviews, and schedules in an organized and timely manner.
• Follow Lawry’s operational policies and safety procedures to ensure the safety of co-workers and guests.
• Maintain Lawry's standards as an ambassador of the restaurant, delivering high-quality service and guest experiences.
• Ensure all guests feel welcome and receive responsive, friendly attention at all times.
• Communicate food quality and service concerns to AGM and GM and work to turn dissatisfied clients into returning guests.
• Engage with the community to maintain a strong presence at events and with clubs and organizations affiliated with the restaurant.
• Participate in management meetings to align sales, marketing, and event strategies with restaurant goals and revenue objectives.
• Ensure all private dining, group events, and promotional…