VP of Go To Market Design

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The VP of Go To Market Design is responsible for crafting the narrative, messaging, and commercial packaging that define how CTC presents its value to the market. This role partners directly with the CEO and collaborates across Sales, Marketing, Product, and Service to create clear and compelling offers that drive acquisition, renewal, and upsell. This leader will design high‑impact presentations, shape productized service offerings, analyze the competitive landscape, and translate CTC's roadmap into a market‑facing story.

The VP of Go To Market Design must be fluent in ecommerce fundamentals, skilled in synthesizing complex ideas, and capable of producing executive‑level materials that combine strategic clarity with visual excellence. This person becomes the architect of CTC's commercial story and the connective link between our internal capabilities and the needs of ecommerce operators.

WHAT WE LOOK FOR

This place isn't for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions rooted in research, data, and insight

• You prepare thoroughly and bring clarity into every interaction

• You consistently deliver work that is accurate, polished, and strategically aligned

• You set expectations clearly and protect your time so that high‑priority work receives full focus

• You approach challenges with curiosity and a desire to improve

• You follow through on your commitments and operate with high personal integrity

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building next‑generation ecommerce solutions

• You gather context before meetings so your contributions elevate the conversation

• You communicate in a way that makes complex ideas easy for others to understand

• You document your thinking and build systems that scale your output

• You look for ways to sharpen our message and improve the customer experience

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You consistently pursue improvement without waiting to be prompted; you inspire excellence through your own craft, taste, and discipline

• You put in the reps to master your domain

• You take one‑hundred percent ownership of outcomes and do not default to blame

• You elevate cross‑functional work through clarity, structure, and strong communication

What Success Looks Like

Commercial Impact

Performance in this role will be measured by the degree to which strong narrative, offer design, and competitive positioning translate into commercial outcomes. Success includes supporting the achievement of new customer revenue targets and increasing upsell adoption within existing accounts. The quality of GTM materials, offer packaging, and monthly client call content should directly contribute to improved conversion rates, higher attach rates on productized services, and increased momentum across the sales pipeline.

NECESSARY SKILLS

GTM Narrative Leadership

• Own the complete go‑to‑market story and ensure alignment across Sales, Marketing, Product, and Service. Build a unified commercial narrative that the entire organization can repeat with clarity.

Offer Design

• Create and package service offerings that support renewals, upsells, and new business. Map operator pain points to CTC's capabilities and translate them into compelling value propositions.

Presentation Excellence

• Develop executive‑level presentations with strong structure, persuasive storytelling, and visual polish. Raise the standard of all external‑facing materials.

Competitive Analysis

• Evaluate the agency, SaaS, and hybrid landscape. Identify differentiation opportunities and incorporate insights into pricing logic, positioning, and messaging.

Ecommerce Fluency

• Demonstrate deep comfort with ecommerce economics and operator decision making, including acquisition strategy, CAC, LTV, creative requirements, and P&L structure.

Strategic Synthesis

• Process complex inputs quickly and convert them into clear, persuasive narratives. Distill ambiguity into simple, actionable concepts.

Cross‑Functional Collaboration

• Work across teams with confidence and diplomacy. Balance strategic leadership with…