Senior Director, Brand Management

Overview

CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

The Senior Director of Brand Management is the strategic and operational leader responsible for advancing a high-growth, quick service/fast casual brand at enterprise scale. You will own brand strategy, positioning, and the integrated marketing agenda that drives traffic, frequency, and market share across thousands of restaurants (company-owned and franchised). You will lead a cross-functional commercialization engine for core menu and LTOs, oversee creative and media excellence, and ensure a consistent, compelling guest experience across in-restaurant, drive-thru, delivery, and digital channels (app, web, loyalty).

• Brand strategy and positioning:
  Define and evolve brand architecture, value proposition, and visual/verbal identity; ensure governance across all touchpoints.
• Translate brand purpose into differentiating guest experiences and culturally relevant storytelling.

• Lead the annual and quarterly brand plan, inclusive of the promotional calendar, LTO pipeline, pricing/pack architecture, and merchandising.
• Orchestrate integrated campaigns across paid, owned, and earned channels; ensure local market activation and franchisee alignment.

• Partner with Culinary/R&D, Operations, Supply Chain, and Finance to bring innovation from concept to nationwide launch.
• Build test-and-learn roadmaps; scale winners with excellence in packaging, in-restaurant merchandising, and crew enablement.

• Oversee creative development, media strategy, and optimization across TV/CTV, digital, social, search, OOH, and influencer.
• Partner with Digital/Product, CRM, and Loyalty to drive acquisition, activation, frequency, and personalization.
• Champion measurement rigor: MMM, incrementality, A/B testing, and unified dashboards that link brand and performance outcomes.

• Ensure brand consistency across restaurant experience, drive-thru, third-party delivery, kiosks, and packaging.
• Partner on store design/messaging, crew training materials, and operational readiness to deliver on the brand promise.

• Partner with Comms/PR on brand storytelling, issues/crisis response, and social/community impact.
• Embed DEI, sustainability, and responsible marketing practices into brand activity.

• Lead, coach, and scale a high-performing team of brand managers.
• Select and manage agency partners across creative, media, PR, social, and research.

• 12+ years of progressive brand/marketing leadership in QSR/fast casual, multi-unit retail, or CPG; experience at national scale required.
• Proven track record building enduring brands while delivering near-term traffic and sales.
• Expertise in integrated marketing, calendar/P&L management, and large-scale product launches.
• Fluency in digital growth levers: loyalty, CRM, app, delivery marketplaces, and performance media.
• Data-driven decision maker with strong command of testing, MMM, and translating insights into action.
• Experience influencing across franchised systems and field organizations.
• Exceptional leadership, communication, and stakeholder management skills; able to rally…