Business Development Lead

Role Details

Start date:

April 2026

Salary range: £60,000 - £80,000 OTE++ (dependent on experience, with the opportunity for enhanced commission)

Working pattern:
Full-time | Hybrid working (average 3 days per week in our Newcastle based office)

The Business Development Lead is responsible for driving consistent, high-quality top-of-funnel growth for Seriös Group. This role focuses on proactive market engagement, lead generation, and early-stage opportunity development, building a predictable and scalable pipeline across priority industry sectors.

Reporting to the Chief Commercial Officer (CCO) and working closely with Marketing, Commercial and Delivery teams, the Business Development Lead will represent Seriös Group in the market, run targeted outbound campaigns, and create strong first-stage relationships that convert into qualified opportunities and long-term client value.

This is a critical commercial role, combining hands-on execution with continuous improvement of outbound sales practices.

Market engagement & lead generation

• Design, execute, and continuously optimise lead-generation strategies to create a steady flow of high-quality opportunities.

• Identify, target, and engage prospective clients across priority sectors, including Financial Services, iGaming, Technology, Retail & Hospitality, and the Built Environment.

• Establish and maintain a disciplined, repeatable prospecting rhythm across outbound and inbound channels.

• Partner with Marketing to develop and execute multi-channel campaigns that activate target accounts and sectors.

• Represent Seriös Group at industry events, building meaningful relationships and generating qualified leads.

Pipeline creation & opportunity development

• Qualify inbound and outbound leads against agreed criteria to ensure focus on the right opportunities.

• Own early-stage commercial conversations and shape them into clearly defined, high-quality opportunities.

• Engage subject-matter experts and senior commercial colleagues at the appropriate stage to increase win probability.

• Maintain accurate CRM records, pipeline visibility, and forecasting discipline.

• Contribute to the creation and refinement of outreach messaging, case studies, and campaign materials.

Stakeholder engagement & market insight

• Build strong, credible relationships with prospects at the early stages of the buying journey.

• Conduct ongoing market, sector, and competitor research to inform targeting and messaging.

• Share insights and feedback with the wider commercial and marketing teams to improve go-to-market effectiveness.

Commercial collaboration

• Work closely with Commercial, Marketing, and Delivery teams to ensure a joined-up client approach.

• Support proposal development, pitches, and early solution shaping where required.

• Manage clean, effective handovers of qualified opportunities to account owners or sales leads.

• Oversee the process through to completion, ensuring conversion times are minimised

Performance & continuous improvement

• Track and report on lead-generation and campaign performance against agreed metrics.

• Identify opportunities to improve tools, processes, and ways of working across the outbound sales motion.

• Champion best practice in prospecting, qualification, and early-stage sales execution.

Essential

• Proven experience in a Business Development, SDR, or similar outbound-focused commercial role.

• Experience of selling strategic technology products and services

• Deep understanding of how organisations source and procure technology solutions and vendors

• Strong written and verbal communication skills, with the ability to engage senior stakeholders.

• Confident and credible market presence.

• Data- and metrics-driven mindset, with experience working to targets and KPIs.

• Hands-on experience executing multi-channel sales and outreach campaigns.

Desirable

• Working Knowledge of data, analytics, cloud, or digital transformation services.

• Experience working in a scale-up or high-growth environment.

• Familiarity with CRM systems and sales automation tools.

This role could be a strong fit if you:

• Enjoy building momentum early in the sales cycle and get energy…