FMCG National Sales Executive – Vape Category; Supermarkets & Retail Channels

We are seeking a driven and commercially focused FMCG National Sales Executive with proven experience in the UK retail landscape - including established relationships with UK supermarket chains and convenience retail groups - to expand our vape portfolio across major national and regional retailers. This role centres on driving distribution, visibility, and growth for our vape portfolio within major retailers, cash & carry groups, wholesalers, and FMCG distributors.

The ideal candidate will bring strong FMCG sales experience - preferably within vape, convenience retail, or fast-moving categories - alongside excellent relationship-building skills and the ability to influence buying teams and large store-level decision-makers. You will manage existing accounts, unlock new business, and ensure our vape products deliver maximum availability and impact across all channels.

• Develop and execute sales strategies to drive distribution and revenue growth across all vape lines.
• Identify, pitch, and convert new business opportunities with supermarkets, cash & carry operators, wholesalers, and FMCG distributors.
• Build and maintain strong commercial relationships with buyers, category managers, store managers, and depot managers.
• Negoti­ate and secure direct trading agreements, ensuring competitive pricing, promotional alignment, compliance, and long-term growth.
• Ensure premium product visibility, planogram compliance, and correct placement of vape ranges across all outlets.
• Conduct regular field visits to analyse product performance, competitor vape activity, and customer insights.
• Support demand planning by monitoring stock levels, generating replenishment orders, and ensuring smooth supply flow.
• Work closely with marketing and trade teams to activate in-store promotions, POS displays, and trade marketing initiatives.

• 3+ years’ experience in FMCG sales or national account management, ideally within the vape industry, convenience retail, or supermarket environments.
• Must have existing, proven relationships with UK supermarket buyers or category managers (e.g., Tesco, Asda, Sainsbury’s, Morrisons, Co-op, Iceland, etc.).
• Strong understanding of FMCG retail structures, supermarket buying processes, wholesaler operations, and consumer behaviour.
• Proven ability to open new retail accounts and grow distribution within competitive categories.
• Ability to build trusted, long-term relationships at head‑office and store level.
• Strong analytical and commercial skills with the ability to turn data into actionable plans.