Service Line Marketing Executive

Company Description

Version 1 has celebrated over 29 years in Technology Services and continues to be trusted by global brands to deliver solutions that drive customer success. Version 1 has several strategic technology partners including Microsoft, AWS, Oracle, Red Hat, Out Systems and Snowflake. We’re also an award‑winning employer reflecting how employees are at the heart of Version 1.

We’ve been awarded:
Innovation Partner of the Year Winner 2023 Oracle EMEA Partner Awards, Global Microsoft Modernising Applications Partner of the Year Award 2023, AWS Collaboration Partner of the Year - EMEA 2023 and Best Workplaces for Women by Great Place To Work in UK and Ireland 2023.

As a consultancy and service provider, Version 1 is a digital‑first environment and we do things differently. We’re focused on our core values; using these we’ve seen significant growth across our practices and our Digital, Data and Cloud team is preparing for the next phase of expansion. This creates new opportunities for driven and skilled individuals to join one of the fastest‑growing consultancies globally.

The Service Line Marketing Executive plays a key role in supporting the growth of Version 1 to a billion‑euro business by 2028 by creating, managing and optimising service line marketing content for internal and external audiences.

Service line responsibility is split between Head of Service Line and Service Line Marketing Executive.

Working closely with the Head of Service Line Marketing, Service Line Leads, Sales Specialists, Sector Marketers, Content, Digital and Demand Gen teams, this role ensures that applicable service lines have high‑quality, consistent, up‑to‑date collateral that accelerates sales conversations and drives pipeline generation across strategic and growth accounts and encourages net new enquiries online.

1. Service Line content creation and management for assigned service lines.

Create, update and maintain service line collateral, including:

• Service line decks, datasheets, case studies, sales guides, explainer videos, blogs, thought leadership and landing pages
• Website content for service lines, including sector‑specific variants (according to sector plans and in collaboration with sector marketing and domain experts)
• Support the creation and evolution of new service lines, offerings and value propositions
• Apply consistent branding, messaging and formatting across all service line materials
• Ensure allocated service line marketing activity aligns to the overall marketing plan and organisational priorities

2. Sales enablement and internal communication

• Develop internal sales enablement content to support sales conversations and awareness for allocation service lines.
• Support the organisation of sales enablement sessions or comms for all service lines.
• Collaborate with learning and development for service line training content across all service lines
• Contribute to and create to weekly service line updates and internal comms to keep sales teams informed of new and updated collateral across all service lines

3. External marketing and campaign support

• Support allocated service line‑led campaigns i.e. email nurture, live/on‑demand service line webinars
• Assist with creation of allocated service line content for inbound landing pages
• Work with partner marketing teams to develop service‑line‑aligned collateral for AWS, Microsoft, Oracle and other partners, where relevant

4. Sector collaboration

• Work closely with Sector Marketing to deliver sector‑specific service line content (e.g., Public Sector, Financial Services, Manufacturing)

• Adapt allocated core service line messaging for sector needs, whitespace opportunities and ABM campaigns as appropriate

5. Website, SEO and digital support

• Collaborate with Digital Marketing to update and optimise allocated service line web pages
• Understand allocated service line content keywords for optimal searchability and work with SEO specialists to prioritise keyword improvements and page performance enhancements

6. Measurement and reporting

• Contribute to tracking marketing‑generated and marketing‑influenced opportunities across service line campaigns
• Support…