Senior Manager, Customer Marketing

Sage Newcastle Upon Tyne, England, United Kingdom

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The Senior Manager, Performance Marketing plays a critical role in driving customer retention, expansion, and migration success across Sage’s medium segment Finance and ERP portfolio. This role focuses on planning, delivering, and optimising scalable in-life and migration marketing campaigns that increase customer lifetime value through add-on module adoption and successful migrations.

Working at the heart of the organisation, you’ll collaborate closely with Account Management, Customer Success, Channel, Sales, and regional Marketing teams to deliver data-led campaigns with measurable commercial impact. You’ll also lead a small high-performing team and support regional execution across UKI, APAC, and AME, ensuring alignment with wider marketing strategies and targets.

Hybrid, 3 days per week out of our Newcastle or Winnersh office.

• Own the end-to-end performance marketing strategy for in-life and migration activity across Sage Intacct, Sage 200, and Sage X3.
• Develop demand models and campaign plans aligned to revenue goals.
• Design multi-touch campaigns across digital, content, social, PR, SEO, paid media, and webinars.
• Ensure close alignment with Sales, Customer Success, Finance, and Marketing Operations.
• Build and execute a single, cohesive customer communications strategy in partnership with Account Management and Customer Success teams.
• Develop scalable customer webinar programmes to support add-on module growth.
• Manage and optimise internal referral marketing initiatives.
• Continuously analyse performance to improve outcomes.
• Track, analyse, and report on KPIs including retention, migration success, and ARR generated from add-on modules.
• Align plans and insights with regional performance marketing leaders.
• Lead and develop the team with clear direction, coaching, and support in a multi-region matrix environment.

• Experienced performance marketing leader with a strong background in B2B SaaS, Finance, or ERP environments.
• Deep understanding of in-life, retention, and migration marketing.
• Proven ability to design and deliver end-to-end, data-driven campaigns that drive adoption, expansion, and ARR growth across long sales cycles and subscription models.
• Strong grasp of customer lifecycle and funnel metrics; ability to translate performance data into actionable insights.
• Experience partnering with Account Management, Customer Success, and Channel teams; confident owning a single customer communications strategy across regions.
• People management and stakeholder influencing skills; comfortable leading teams and working cross-functionally.
• Analytical skills, project management capabilities, and experience with marketing and sales technologies such as Salesforce and reporting platforms.

Your benefits (Only Applicable for UK Based Roles)

Benefits video –

• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

• Mid-Senior level

• Full-time

• Marketing and Sales

• Software Development

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