Marketing Executive

Role

As a Marketing Executive, you’ll play a hands‑on role in supporting and delivering our marketing strategy, with a particular focus on account‑based marketing (ABM) to engage high‑value clients. You’ll work closely with the marketing, sales, and account teams to create, execute, and optimise campaigns that align with our brand, generate leads, and nurture client relationships.

• Plan and deliver B2B marketing campaigns across digital channels (website, email, social media, events).
• Managing day‑to‑day tasks and acting as a first point of contact for both internal work and with external suppliers.
• Develop and execute targeted ABM campaigns, including researching target accounts, creating tailored content, and tracking engagement.
• Collaborate with sales and account management teams to align marketing activities with business development goals.
• Create and optimise content for multiple platforms (blogs, case studies, email campaigns, social posts) to engage prospective and existing clients.
• Create and manage sales enablement materials to support business development, including but not limited to presentation decks and case studies.
• Use data analytics and CRM tools (e.g. Salesforce, Hub Spot) to measure campaign effectiveness and report on KPIs.
• Help maintain and update the company website, specifically focusing on content updates, basic on‑page SEO and monitoring website to improve visibility and engagement.
• Manage and grow Opencast’s social media presence by creating, scheduling and optimising content.
• Support the organisation of events, conferences, webinars, and prepare materials to support BD engagement and sponsorship at external events.
• Stay up to date with B2B marketing trends, tools, and best practices, especially in the technology and consultancy sector.
• Be a guardian of the Opencast brand and culture in all communications.

• Experience in a B2B marketing role, ideally within a digital, technology, or professional services environment.
• Understanding of account‑based marketing principles and experience supporting ABM campaigns is highly desirable.
• Strong written and verbal communication skills, with the ability to create engaging content for a professional audience.
• Familiarity with digital marketing tools (e.g., CRM, email marketing, social media management, analytics platforms).
• Experience with project management tools (e.g. Jira).
• Experience with Salesforce CRM is advantageous but not essential.
• Experience using CMS platforms to update and manage website content.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Highly organised, proactive, and able to manage multiple tasks and deadlines.
• Collaborative team player, comfortable working with colleagues across marketing, sales, and delivery teams.
• Degree in Marketing, Communications, Business, or a related field is preferred.

• You’ll join a supportive, values‑led team that empowers you to develop your career.
• Flexible working arrangements and a positive, inclusive culture.
• Generous annual leave, pension, health scheme, and family‑friendly benefits.
• Ongoing learning and development (courses, conferences etc.).
• The chance to make a real impact – on our clients, our business, and society.

Your working time at Opencast will be split between multiple locations, including from our HQ and hub locations, client site or home. Travel is part of life at Opencast, and takes in account requirements of your work, our clients and your team.

We welcome candidates from all identities, attributes, ways of thinking and backgrounds to thrive in a career  aim is for the diversity of our people to be reflected in the solutions we deliver, to help create a fairer society for all.

Job interviews are on Microsoft Teams. We’ll make any adjustments to help you.

Want to know more? Visit our website or email