Senior Product Marketing Manager, Developer

Senior Product Marketing Manager, Sage Developer

Sage Newcastle Upon Tyne, England, United Kingdom

We’re looking for a Senior Product Marketing Manager to join our global Sage Platform Product Marketing team. In this role, you’ll own the creation and delivery of disruptive value propositions for our Sage Developer Program, and global API, SDK, AI Agent and Data third‑party offerings. You’ll combine strategic insight, creativity, and commercial acumen to position Sage as the platform of choice for developers and partners.

You’ll be responsible for bringing clarity to complex propositions, telling compelling stories, and enabling regional go‑to‑market success. With a focus on growth, innovation, and customer impact, this is your chance to make a real difference at the forefront of Sage’s innovation strategy.

At Sage, we’re passionate about breaking boundaries and reimagining the way businesses work. As a global leader in technology and innovation, we’re building powerful ecosystems that empower accountants, developers, and businesses to thrive. Our Network and Platform team is at the heart of this mission, creating the developer‑first experiences and solutions that shape the future of business technology.

Why Join Us? This is a unique opportunity to influence the future of developer ecosystems and API‑driven innovation ’ll work globally, partner with exceptional teams, and bring disruptive ideas to life. At Sage, we’ll give you the platform, support, and freedom to shape innovative strategies that truly make an impact for our customers, our partners, and the wider industry.

Location:

Hybrid, 3 days per week out of our Newcastle, Winnersh or London office.

• Develop a deep understanding of new API/SDKs, AI agents, data services, and third‑party solutions and shape the launch propositions.
• Act as a key stakeholder in bringing the Sage Developer and Partner suite of solutions to market, collaborating across engineering, business strategy, partner, and product teams.
• Build market knowledge, competitor intelligence, and detailed developer personas to inform strategy.
• Define customer value propositions, including pricing and packaging frameworks, to support revenue growth.
• Deliver regional go‑to‑market plans including messaging, positioning, and channel strategies.
• Optimise in‑market propositions, exploring upsell, cross‑sell, and migration opportunities.
• Partner with Product Management to ensure customer insights drive strategy and innovation.
• Represent Sage globally as an ambassador, contributing to thought leadership, events, analyst engagement, and media.

• Proven experience in customer‑ and commercially‑led Product Marketing roles with a track record of driving growth strategies.
• Expertise in launching developer platforms, APIs, and app‑store/marketplace propositions, disrupting markets with innovative ideas.
• Deep knowledge of building API and data‑driven propositions with an understanding of customer challenges and competitor landscapes.
• Experienced in product marketing methodologies (e.g., Human‑Centred Design) combined with strong marketing and communications skills.
• Proven success in launching products in competitive technology markets.
• Excellent communication skills with the ability to engage executive leadership and diverse stakeholders.
• Strong content creation and storytelling ability with a track record of thought leadership.

Benefits video –

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

• Mid‑Senior level

• Full‑time

• Marketing and Sales

• Software Development

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