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Category Manager - Driving & Travel, Sports & Fitness

Job in Newcastle upon Tyne, Newcastle, Tyne and Wear, SY7, England, UK
Listing for: Red Bull
Full Time position
Listed on 2026-03-12
Job specializations:
  • Management
  • Retail
Job Description & How to Apply Below
Location: Newcastle upon Tyne

Red Bull UK is currently recruiting for a Category Manager - Driving & Travel, Sports & Fitness to be based in the UK.

The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what’s next.

The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with strategic Driving & Travel and Sports & Fitness customers through externally facing, practical Category Management initiatives and customer understanding.

A successful candidate will maintain and build our independent relationships with our customer partners, ultimately seeking to be a trusted part of the customer team/captain for the category.

All the responsibilities we’ll trust you with:
Strategic Category recommendations for long‑term category growth
  • Providing data‑driven insights, analyses and recommendations to strategic customers.
  • Positively shaping Range & Distribution strategy.
  • Optimise Category Space, Merchandising & Availability.
  • Use of Digital Role of Price & Promotions.
Developing effective, credible relationships
  • Buyer & Buying Manager
  • Category Merchandising manager
  • Category Marketing manager
  • Anyone else who will help to deliver the above
  • Building strong, collaborative relationships with internal stakeholders particularly within your central business unit
  • Being a part of the overall Red Bull Category Team – and delivering new category insight projects to drive our total business forward – e.g. emerging macro trends
Strategic Thinking
  • Developing and deploying bespoke Category vision and tactics to unlock growth
  • Designing, implementing and measuring trials that test category building initiatives
Category Captain
  • Being a lead voice in every key range review in soft drinks – and ensuring decisions are made with the shopper in mind, and with the best possible insights.
  • Working towards Soft Drinks Captaincy in key partner accounts – effectively being an extra member of the customer team – providing ongoing independent thought leadership and analysis.
Your areas of knowledge and expertise that matter most for this role:
  • Proven experience in a Category role with Customer facing experience, Sales or Retail function.
  • Ability to manage workload and balance both internal and external stakeholders
  • Strong analytical skills and proficient Excel skills
  • Ability to forge Strong relationships with ALL stakeholders ( internal and external)
  • Confident and strong presenting skills with solid Powerpoint skills
  • Preferable experience on space planning software e.g. VST, Planogram publisher, Pro Space

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

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