Insight Analyst

About Us

Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this.

We recently migrated all of our customers onto our very own proprietary platform - so it's an exciting time to join us. With the help of our new platform, we're able to pioneer new products and drive more advanced, creative technologies. The result? Unrivalled experiences for millions of customers worldwide.

Betfred's Technology department is driven by innovation, and you'll be at the heart of unlocking our new platform's potential. So, if you want to help shape the future of betting and gaming, then it's to time to join us.

As an Insight Analyst, you'll turn data into actionable insights that drive performance across the business. You'll work with teams like marketing, product, and operations to uncover trends and influence decisions - not just report on what's already happened. This is a commercial, forward-looking role at the heart of a growing analytics function in the gambling industry, where speed, accuracy, and strategic impact matter

• Write SQL queries across large datasets to derive actionable insight
• Develop engaging Power BI dashboards using DAX and Power Query
• Support A/B testing and experiment analysis to evaluate the impact of marketing and product changes
• Monitor and analyse customer behaviour to identify segments, trends, and retention/acquisition opportunities
• Identify emerging patterns in player behaviour and product usage
• Deliver clear insights to stakeholders that inform real business action
• Work cross-functionally to support marketing, product, and customer performance
• Contribute to a proactive, insight-led culture

• Bachelor’s degree in mathematics, physics or a related field
• Excel skills preferable, Power BI/SQL/Coding skills desirable
• Analytical mindset with attention to commercial context
• A self-starting approach to spotting trends and making recommendations
• Comfortable working in a fast-paced, data-rich environment

We offer a variety of competitive benefits, some of which vary depending on the role you’re recruited to. Some of what you can expect in this role includes:

• A competitive rate of pay and pension contribution (£29,000 - £30,000)
• Generous discretionary bonus schemes, incentives and competitions
• An annual leave entitlement that increases with length of service
• Access to an online GP 24/7, 365 days a year for you and your immediate family.
• Employee wellbeing support through our Employee Assistance Programme
• Enhanced Maternity & Paternity Pay
• Long Service Recognition
• Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.

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