Search Engine Optimization Specialist

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Our client, a fast-growing digital marketing agency, is seeking an experienced Senior SEO Specialist to lead SEO strategy and execution across a varied client portfolio. This is an exciting permanent opportunity based in Newcastle with flexible working options.

Job Responsibilities

• Develop and execute comprehensive SEO strategies covering on-page and off-page optimisation for a broad range of clients.
• Conduct regular SEO audits, track performance against KPIs, and deliver clear monthly insights to internal stakeholders.
• Provide SEO-focused audits and strategy proposals to support business development efforts.
• Collaborate with cross-functional teams, including developers, to ensure technical implementation of SEO recommendations.
• Contribute to continuous process improvements and support SEO best practices across the agency.
• Mentor junior team members and offer strategic input to support the wider digital team.
• Stay updated on SEO trends, algorithm changes, and the evolving role of AI in search marketing.
• Take ownership of keyword research, metadata optimisation, content planning, internal linking, and backlink strategies.
• Utilise SEO tools to produce performance reports and support data-driven decisions.
• Assist in the implementation of tracking and reporting using tools such as Google Tag Manager and Data Studio.

Experience Required

• Minimum of 4 years’ experience managing and executing SEO campaigns across diverse industries.
• Proven track record in technical SEO, including structured data, crawl management, and optimisation techniques.
• Experience in both local SEO and broader national/international SEO strategies.
• High level of proficiency in industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
• Understanding of AI tools and how they enhance SEO strategy and analysis.
• Strong analytical and reporting capabilities using Excel and Google Data Studio.
• Experience in paid search (PPC) is a plus.
• Background in content creation or direction is advantageous.
• Familiarity with Dev Ops collaboration for implementing SEO strategies.

Educational Requirements

• Bachelor’s degree or equivalent in Marketing, IT, Communications, or a related field.

HOW TO APPLY:

If you are interested in this role, please apply with your updated CV.

• Mid-Senior level

• Full-time

• Marketing

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