Business Intelligence Analyst

Business Intelligence Analyst

Location:
Newcastle-under-Lyme

Salary: £55,000+ DOE

Hybrid, permanent role

We’re partnering with a values-led care organisation that’s investing heavily in data, insight, and technology to support smarter decision-making across the business. They’re now looking to appoint a Business Intelligence Analyst to join their growing data function at their support office in Newcastle-under-Lyme.

Reporting into the Head of Business Intelligence, you’ll play a key role in turning marketing, customer, and operational data into actionable insight. Working closely with senior stakeholders, you’ll build dashboards, models, and analysis that directly influence strategy, performance, and growth.

• Building customer and marketing data models across CRM, web, and campaign data
• Developing attribution models, lead scoring, and conversion analysis
• Creating dashboards and reports to track enquiries, ROI, and performance
• Forecasting to support occupancy planning and campaign timing
• Competitor and market intelligence analysis to inform strategy
• Translating insight into clear, commercial recommendations

• Proven experience in BI / marketing analytics / data analytics
• Strong hands‑on skills with SQL and BI tools (Power BI, Tableau, Looker Studio)
• Commercial mindset with a focus on ROI and business outcomes
• Experience working cross‑functionally with non‑technical stakeholders
• Knowledge of attribution modelling, segmentation, and forecasting
• Exposure to cloud / BI platforms (e.g. Microsoft Fabric, Azure Data Factory)
• Interest or experience in AI‑driven analytics tools

• 25 days holiday + bank holidays
• Pension scheme
• Ongoing training, certifications, and development support
• Clear progression within a growing data and analytics function

Apply directly via Linked In or send a message to find out more. All applications will be handled confidentially
.