Digital Marketing Manager

Overview

Rochester Electronics is immediately hiring for a Digital Marketing Manager. At Rochester Electronics, we create an excellent employee experience focused on value, performance, motivation, recognition, and career growth. Many companies say their employees are their most important asset. At Rochester Electronics, we mean it!

• Develops, implements, tracks and optimizes our digital marketing across all global channels, including building and owning RE’s online brand.
• Plans and executes all web, SEO/SEM, automated marketing, email, social media and display advertising campaigns globally.
• Responsible for online global brand uniformity, content production and delivery across all digital platforms including (but not limited to) RE Website, social media, partner, supplier and third party listings.
• Continually seeking new and creative ways of efficiently maximizing appropriate and relevant content delivery globally across multiple languages.
• Manages all paid digital marketing channels, optimizing performance, spend, and vendor relations (Google AdWords, Bing Ads, Social media Advertising, Remarketing, other PPC vendors).
• Tracks and manages all organic SEO programming and web support.
• Manages regional global SEO, SEA, SEM programs developing global digital campaign.
• Research and recommend paid digital acquisition spend and manage the digital marketing budget.
• Track all web analytics to monitor performance of all paid digital marketing campaigns and customer dynamics.
• Analyzes and recommends new opportunities and optimizations of current campaigns.
• Develops and executes landing pages for global functionality.
• Collaborates with Marketing, Sales and Product teams to develop and launch integrated digital campaigns, new ad copy and landing pages, and define and execute a digital marketing roadmap.

• BS/MS degree in marketing or related field.
• Minimum of 5 years of marketing and digital design experience.
• Strong analytical skills and business acumen combined with a strong degree of creative flair and passion is required.
• The ability to create and deliver compelling messages to customers and prospects to achieve the desired result.
• Exhibit detailed knowledge of SEO/SEM, web analytics, Google Merchant, Baidu, WeChat and Automated Marketing Platforms.
• Ability to research information relevant to a situation and document discovery in a compelling way.
• Strong communication skills; confident and effective in explaining concepts and situations to co-workers, business partners and customers of differing languages and cultures.
• Problem solving; the ability to identify root cause, realize and implement solutions.
• Performs successfully under light supervision.
• Builds strong and successful relationships; effectively supporting and influencing colleagues, partners, suppliers, customers and members of the global team.
• Demonstrates vision, passion, commitment, and integrity, transparency, taking responsibility and building trust.
• Excellent ability to manage multiple projects and to organize and prioritize different goals and objectives.
• Clearly demonstrates a strong, focused, dynamic desire to succeed and track record of delivering the required level of performance.

• Outstanding low-cost medical, dental, vision, and prescription drug coverage, Rochester pays 92% of the premiums on behalf of its full-time employees
• Paid time off, including vacation, sick, and holiday
• Generous match 401K program
• Tuition reimbursement
• Flexible spending account