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Used Car Sales Controller

Job in Newbury, Berkshire, RG14, England, UK
Listing for: Performance Resourcing
Full Time position
Listed on 2026-02-10
Job specializations:
  • Automotive
    Automotive Sales
  • Sales
    Automotive Sales
Salary/Wage Range or Industry Benchmark: 30000 - 60000 GBP Yearly GBP 30000.00 60000.00 YEAR
Job Description & How to Apply Below

Used Car Sales Controller
Newbury (Berkshire)

50,000 - 60,000 OTE/annum.

We are looking for an experienced Used Car Sales Controller for our client's Franchised Car Dealership based in the Newbury area.

Duties will include:

  • Overseeing the entire used car inventory, including acquisitions, pricing, and merchandising, both online and on our forecourts. Work closely with the sales team to ensure a diverse and appealing selection of used vehicles.
  • Conducting thorough appraisals of trade-ins and used cars, taking into account market trends, vehicle conditions, and other relevant factors. Determine competitive and attractive pricing for each vehicle.
  • Collaborating with the service department to ensure used vehicles undergo necessary reconditioning and repairs, maintaining quality standards for our customers.
  • Developing and executing effective marketing strategies to promote used car sales, both online and offline.
  • Assisting the sales team with product knowledge, pricing, and availability information for used vehicles. Providing guidance on negotiation strategies and maximising every sale opportunity.
  • Working with the sales team to ensure every Used enquiry is dealt with in accordance with our contact strategy.
  • Ensuring all necessary paperwork is accurately completed and filed in compliance with legal regulations.
  • Communicating and developing strong personal relationships with customers to maintain their continued loyalty.

The Successful Applicant

  • Proven experience in automotive sales, used car management, or a related role.
  • In-depth knowledge of the used car market, including pricing trends and popular models.
  • Strong negotiation and sales skills, with a customer-oriented approach.
  • Excellent organizational and multitasking abilities.
  • Attention to detail and ability to assess vehicle conditions accurately.
  • Proficiency in using automotive software.
  • Strong communication and interpersonal skills.
  • Ability to work effectively in a team-oriented environment.
  • Full driving licence.

If we have not responded to your application within 7 working days, please assume that on this occasion your application has not been successful. Candidates must be eligible to work in the UK without restriction. Please visit our website to view our Privacy Policy.

Performance Resourcing have a number of vacancies for Sales and Aftersales Managers, Transactions Managers, Technicians, Service Advisors, Sales Executives and Parts Advisors, contact us for more information.

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