DTC, Wine Club & Marketing Manager​/Director

Our family winery seeks a mature, experienced leader to lead our team and launch our newly constructed VILLA Tasting House. You are a talented and passionate sales professional who can inspire and build meaningful client & team relationships with charm, polish, and authenticity. We value dynamic, creative folks who are both strategic with ‘can-do’ attitudes! The position manages all facets of our two OR tasting rooms.

It is responsible for growth and oversees high-level DTC sales, wine clubs, marketing, operations, and some HR; while developing and executing key strategic decisions. The role is client-facing across all consumer sales channels. Key responsibility includes strategic vision and execution of continued sales growth at one of Oregon’s most highly regarded destinations for luxury hospitality, membership and experiences. We value a strong and supportive culture, seek your leadership, A+ attitude & values.

Lachini is a family-owned producer of Biodynamically-farmed, highly regarded Estate Pinot Noirs & Chardonnay; while also crafting Sparkling as well as Cab Sauv from Red Mountain, WA.

• Develop and execute successful sales strategies, training, execution in the tasting room. Manage & report performance to budget.
• Lead by example, embodying our culture, working the floor, greeting visitors, presenting Lachini wines, sharing information and winery history, conducting wine tastings, and developing customer relations.
• Act as a liaison between clientele / members, Winemaker, Owner, and Event Lead by offering & booking special experiences at the winery.
• Create, capture, and leverage customer information for follow-up sales programs (from pre-visit to fulfillment throughout the “client journey”).
• Develop, implement, manage & execute Sales Campaigns (Phone, email, Redchirp). Create a reporting structure for individual campaigns (clients engaged, conversion %, cases sold, revenue generated, etc.). To incl: monthly sales campaigns and initiatives beyond existing Member shpmnts & TR experiences.
• Derive & implement data-driven, creative ideas to increase sales by developing subscription programs, loyalty initiatives, retention strategies, new sales opportunities, Wine Club benefits, special promotions and events.
• Oversee all direct marketing, email correspondence, and outbound sales campaigns with unique offers – e.g. vintage releases, seasonal changes, and other events at/with Lachini with a focus on conversions + engagement.
• Call campaigns – contact mbrs regarding special releases/offers or featured library wines based on their drinking preferences or purchase history.
• Plan outreach when m  activity has stalled and help devise other creative solutions to boost sales or membership stagnation to develop sales beyond reg club releases.
• Identify, develop, and lead strategic best in class business partnerships to foster new Membership opportunities.
• Leverage and grow our customer and mailing list database through defined priorities and strategies.
• Develop, lead and oversee meaningful touchpoints for our associates for a defined “Client Experience” to increase engagement, referrals, and sales/membership conversions.
• Develop, rollout and manage DTC programs designed to meet the goals for Wine Club, Tasting Room, and Events.

• Execute outreach/networking strategy to drive traffic (on-site & digital platforms), increase visitation and form strategic partnerships to increase DTC & Whsl revenues.
• Outreach: collaborate with Event Mgr to network and develop mutual collaboration and referral programs with similarly aligned hotels, restaurants, wineries, tour group operators, local non-profits & businesses / organizations.
• Research & cultivate high-level B2B partnerships (local, regional and National) that can expand the company’s opportunities in DTC along with outside sales.
• Oversee website: updating content, monitor traffic, etc. to maintain a fresh digital presence.
• Create & curate Social Media along content emphasizing on driving overall recognition and connection with Lachini and growth in visitation and sales.
• Driving Mailing list sign-ups through multiple channels – Social, website,…