Media and Sponsorship Activation Coordinator

Overview

Our Business For 150 years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.

Prudential’s Brand Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

Prudential is seeking a highly organized and proactive Media and Sponsorship Activation Coordinator to support the execution and implementation of paid media campaigns and sponsorship programs. This role is a key connector across internal teams, agency partners, and external vendors ensuring seamless activation, strong communication and well-organized workflows. The ideal candidate excels in relationship management, thrives in a fast-paced environment, and brings strong attention to detail to every step of campaign and sponsorship delivery.

• Media Coordination
• Support cross-channel media planning and buying across social, TV, programmatic, digital, and content partnerships
• Meet regularly with agency and media partners to gather updated media kits, partner information and category insights that inform strategic recommendations
• Assist in crafting RFPs, gathering and evaluating partner submissions against campaign objectives
• Manage and monitor active social and digital campaigns – including pacing, delivery, performance and reporting needs
• Maintain and update media flowcharts, campaign documents, timelines and budgets
• Coordinate campaign setup requirements, trafficking inputs and QA checkpoints to support smooth launches
• Monitor and summarize key industry, category, and competitive trends and insights relevant to the brand
• Sponsorship Activation
• Become the team’s subject matter expert for the Ticket Manager platform and support for ticket distribution and usage tracking
• Assist in developing integrated event decks, activation briefs and creative deliverable grids
• Support Director and Managers with planning and on-the-ground execution of partner-related events, VIP experiences, internal special events and large-scale activations
• Manage team activation inventory and coordinate, order and fulfill all event premiums, uniforms and supplies
• Interface with external agencies and work with project manager to maintain weekly status reports and communicate recaps following meetings
• Coordinate photo activation needs for events and sponsorship experiences
• Assist in developing hospitality materials (e.g. “Know Before You Go” guides)
• Cross-Team Workflows
• Assist with monthly reconciliation processes and help address billing discrepancies as needed
• Support monthly finance processes, forecasting inputs, and budget monitoring in partnership with Media and Sponsor ships Operations
• Aid in organizing documentation, timelines, deliverables and communication workflows to keep teams aligned
• Support efforts to streamline processes and improve cross-team coordination

• Bachelor’s degree in marketing, advertising, communications, or related field
• Minimum of 2-4 years of experience in media planning/execution, sponsorship activation, or related marketing role
• Strong organizational skills and attention to detail
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Understanding of media buying and reporting systems (Prisma, Media Ocean)
• Experience with budget management, financial reconciliation, and forecasting
• Experience with contracts and procurement processes
• Familiarity with digital ad platforms and trafficking processes
• Ability to independently manage multiple priorities in a fast-paced environment
• Strong communication, collaboration, and time management skills
• Solutions-oriented, proactive mindset
• Travel will be required approximately: 15%

Prudential…