Content and Communication Specialist

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Meet the Recruiter:
Amber Smallwood

The Content and Communication Specialist blends creativity with AI-driven tools to develop, optimize, and manage communications that elevate our brand presence across digital and retail channels.

• Strategy - Work closely with Product and Marketing Teams to establish content strategy that aligns with category business goals and KPI’s
• Project Management - Manage and maintain content calendars and distribution plans, ensuring timely and consistent messaging across owned channels (web, email, and social).
• Email - Work with external agencies to manage D2C email programs, tracking against KPIs within various categories and providing timely reporting to product and management teams.
• Reporting - Monitor and regularly report on content performance metrics, such as engagement, traffic, and conversions, and make data-driven recommendations for optimization.

• Optimization - Utilize AI analytics tools to monitor and enhance search visibility, conversion rates and customer experience across retail channels
• Copy - Create, edit, and refine brand copy using AI-assisted writing tools while maintaining brand voice and tone.
• Imagery - Partner with Creative Manager to develop AI-generated imagery and visual assets for use across web, social, and retail platforms.
• AI Technology - Stay current on emerging AI technologies to improve content quality, efficiency, and creativity.
• Asset Management - Maintain a consistent repository of media materials, talking points, and brand assets.

• Strategy - Work with PR agency to align media, influencer and seeding strategy with overall content strategy.
• Awards - Identify media coverage and awards that support business goals – managing rights and maximizing usage in partnership with marketing team.
• Partnerships - Assist in identifying and coordinating brand partnerships aligned with strategic objectives.
• Reporting - Compile monthly and quarterly communications performance reports, using AI analytics tools where applicable to track and report on brand awards, media coverage and influencer activity.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in content strategy, communications, digital marketing, or PR.
• Strong writing, editing, and visual storytelling skills.
• Direct experience with AI-based content creation tools (e.g., ChatGPT, Gemini, Jasper,etc).
• Experience with content management systems, digital analytics, and social scheduling tools.
• Excellent project management and multitasking abilities.
• Collaborative team player with curiosity and adaptability.
• Basic graphic design or video editing experience (Adobe Creative Suite or Canva) is a plus.
• Knowledge of SEO and content optimization strategies required.

Panasonic prioritizes total well-being and offers comprehensive benefits options to support physical, emotional, financial, social, and environmental health:

• Health Benefits – Offering medical, dental, vision, prescription plans, plus Health Savings Account and Flexible Spending Account options.
• Voluntary Benefits – Life, accident, critical illness, disability, legal, identity theft, and pet insurance.
• Panasonic Retirement Savings & Investment Plan (PRSIP) – 401(k) plan with company matching contributions and immediate vesting.
• Paid Time-Off Benefits – Vacation, holidays, personal days, sick leave, volunteer, and parental & caregiver leave.
• Educational Assistance – Tuition reimbursement for job-related courses after six months of service.
• Health Management and Wellbeing Programs – Lifestyle Spending Account, EAP,…