Director, Lead Data Scientist; Hybrid

Director, Lead Data Scientist (Hybrid) – Prudential Financial

Overview

Prudential Financial is expanding its Marketing Analytics & Insights (MA&I) team to drive growth and AI‑driven decisions across media, sales, and marketing. As a Lead Data Scientist Director, you will blend strategic leadership with technical expertise to modernize segmentation, lead scoring, and audience generation, while mentoring a high‑performing team.

Responsibilities

• Lead the future‑state roadmap for technical design, optimization, and mentoring across the matrixed B2B2C organization.
• Modernize lead generation processes across media, marketing, and sales, ensuring privacy and compliance.
• Mentor the team in advanced analytics tools and advanced AI/ML methods, aligning with growth goals.
• Build scalable, intelligent systems that embed AI‑assisted workflows to improve efficiency.
• Develop, execute, and optimize 1st, 2nd, and 3rd party data‑driven scoring systems to enhance CAC, LTV, NPS, and conversion rates.
• Identify and define target audiences and market triggers in fields such as retirement strategies, wealth management, and insurance.
• Implement tools for capturing, scoring, and managing lead opportunities across digital and traditional channels.
• Conduct data mining to discover high‑value audience cohorts and refine segmentation accuracy.
• Utilize AI/ML techniques—including clustering, classification, and recommendation systems—for continuous model iteration.
• Define and maintain requirements for an AI‑powered lead scoring engine in the B2B2C space.
• Collaborate across matrixed teams to refine models and improve targeting precision.
• Influence business intelligence tool development, support transparency, reporting, and lead performance optimization.
• Analyze trends to uncover new insights and improve lead quality and conversion rates.
• Prioritize the lead audience experimentation portfolio and maintain feedback loops with advertising, marketing, sales, and field distribution teams.

Qualifications

• 7+ years in audience generation or growth marketing, with 3+ years in a leadership role within the B2B2C space.
• Success scaling AI/ML‑powered segmentation, lead generation, and scoring frameworks.
• Background in wealth management, asset management, or insurance, with deep understanding of customer journeys and compliance.
• Ability to translate technical insights into actionable marketing strategies across multiple business lines.

Technical Skills

• Expert proficiency in AI/ML frameworks for segmentation and predictive modeling; proven experience deploying, optimizing, and maintaining models on Sage Maker, Azure, and Databricks.
• Advanced coding skills in SQL, Python, and R, capable of designing sophisticated algorithms for data analysis.
• Extensive experience with business intelligence tools such as Tableau and Power BI, creating interactive dashboards and actionable reports.
• In‑depth knowledge of AI‑based lead scoring solutions and signal intelligence platforms, e.g., 6
  
  Sense and Bombora.

What We Offer You (Prudential complies with state‑specific salary disclosure)

Salary range: $158,800 – $238,200 per year (adjusted for location, experience, and skills).

• Competitive base salary with bonus potential at every level.
• Comprehensive health benefits: medical, dental, vision, life insurance, disability insurance.
• Paid Time Off (PTO) and various leave options, including parental and military leave.
• 401(k) plan with company match up to 4%.
• Company‑funded pension plan.
• Wellness program with up to $1,600 annual reimbursement for personal wellbeing items.
• Work/life resources covering parenting, housing, senior care, finances, pets, legal matters, education, mental health, and career development.
• Education benefit to support traditional college enrollment or accredited certificate programs.
• Employee Stock Purchase Plan: purchase shares at 85% of the lower of two prices after 1 year of service.

Seniority level
:
Director

Employment type
:
Full‑time

Job function
:
Business Development and Sales

Prudential Financial, Inc., United States, is not affiliated with Prudential plc of the United Kingdom.

Prudential is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition, or any other protected characteristic.

If you need an accommodation to complete the application process, please email acc