Lead Business Analyst

Lead Business Analyst – Prudential Financial

Prudential Financial (NYSE: PRU), a global leader in financial services for over 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in more than 20 countries, Prudential empowers customers worldwide to achieve financial security.

We are seeking a Lead Business Analyst to support the strategic vision and execution of , one of the company’s most visible and critical digital properties. This role partners closely with the Director, Product Owner for  and plays a pivotal role in translating business needs into actionable user stories and requirements that drive digital transformation and customer‑centric experiences. Operating within a SAFe Agile framework, the Lead Business Analyst will collaborate with cross‑functional teams—including UX, web & content strategy, analytics, technology, and business stakeholders—to ensure that digital solutions are practical, scalable, and aligned with business objectives.

The position is instrumental in shaping the end‑to‑end web experience, identifying opportunities for improvement, and supporting the delivery of capabilities that enhance customer acquisition, engagement, and support. This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.

• Lead requirements gathering through interviews, workshops, surveys, and analysis of business processes and systems.
• Translate business needs into clear, concise, and actionable user stories, functional specifications, and acceptance criteria.
• Manage changes to requirements throughout the product lifecycle, ensuring transparency and alignment.
• Create documentation to support solution design and stakeholder alignment.
• Partner with the Product Owner to manage and prioritize the product backlog, ensuring high‑value items are addressed first.
• Coordinate with cross‑functional teams to support the implementation of new web platform capabilities and feature enhancements to ensure they are production‑ready.
• Coordinate requests for analytics tagging, ADA defect remediation, and content authoring, ensuring timely execution and alignment with platform standards.
• Support recurring production releases, including end‑to‑end testing, and user acceptance testing (UAT).
• Support the exploration and implementation of AI‑driven features to enhance personalization, customer support, and operational efficiency.
• Define and track key performance indicators (KPIs) to measure success and inform future iterations.
• Provide documentation to ensure successful adoption and operational support of web platform capabilities.

• 6–8 years of experience in business analysis, preferably within digital product teams and Agile environments.
• Proven ability to write and manage user stories and acceptance criteria in collaboration with Product Owners and Scrum teams.
• Strong understanding of SAFe Agile methodologies and experience working in cross‑functional teams.
• Experience supporting large‑scale web platforms and CMS‑enabled digital experiences (e.g., Adobe Experience Manager).
• Familiarity with coordinating tagging, accessibility, and content workflows across digital teams.
• Excellent analytical and problem‑solving skills with a customer‑centric mindset.
• Strong communication and stakeholder management skills, with the ability to influence and drive alignment across teams.
• Familiarity with tools such as Miro, Figma, Jira, Confluence, and Adobe Analytics is a plus.
• Passion for digital innovation, continuous improvement, and delivering exceptional customer experiences.

The salary range for this role is from $ to $. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance,…