Director, Web & Content Strategy

** The Business
** Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.
** The Role
** We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for  This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site.
Reporting to the VP, Head of Web Strategy & Activation, this leader will help define the strategic vision for , manage the operating and engagement models for the team, and collaborate across Brand & Marketing and business units to execute end-to-end marketing strategies and campaigns. The Director will also lead SEO/AEO strategy and implementation, oversee website governance, and manage agency and vendor relationships for content creation.
This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.
* Define and drive the overall web and content strategy for , ensuring alignment with brand, business, and customer experience goals.
* Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.
* Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.
* Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.
* Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.
* Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.
* Collaborate with cross-functional teams—including Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences.
* Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.
* Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.
* Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.
* Monitor and analyze performance metrics to inform continuous improvement and strategic decision-making.
* Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.
* Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.
* Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.
* 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.
* Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.
* Expertise in SEO/AEO, content governance, and digital experience optimization.
* Strong leadership and team management skills, with experience building and scaling high-performing teams.
* Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.
* Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.
* Strategic thinker with a track record of translating business goals into actionable digital strategies.
* Excellent communication and storytelling skills,…