Senior Product Marketing Manager – Appliance; Microwave & Kitchen Appliances

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Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving people’s lives and making the world a better place—one customer, one business, one innovative leap at a time. Come join our journey!

Amber Smallwood

Currently, PCEC has an immediate opening available for a Senior Product Marketing Manager - Appliance (Microwave oven, small kitchen appliances) for a full time role. This position will serve as a category expert and business manager. Successful candidate will have a proven track record of understanding users and markets, gathering requirements from multiple sources and iterating to design products that deliver value across the value chain.

Appliance products are more than just household items—they are life‑changers. They simplify daily routines, spark creativity in the kitchen, and bring families closer together. At Panasonic, we design and deliver consumer electronics that impact lives in meaningful ways.

The ideal candidate will thrive in a cross‑functional and collaborative environment and have a deep understanding of consumer electronics, appliance market, and trends with ideas ready for new products that will change the marketplace.

• Responsible to lead category P&L update with finance in monthly process
• Responsible to make necessary negotiation with Japan headquarter & business partners to meet category target

• Establish distribution policy aligned to business
• Strategize and execute product placement to maximize business goal
• Present the strategy to both internal and external organization members
• Develop and negotiate dealer programs across multiple channels

• Take lead in negotiation with Japan for FOB update
• Maintain landed cost file and update on quarterly basis
• Maintain marginal profit file based on distribution update

• Collaborate with sales and marketing to create complimentary promotion strategy in combination of pricing and marketing execution items
• Demonstrate knowledge of different vehicles including marketing execution items
• Responsible in promotional roadmap announcement and its information integrity

• Communicate with Japan and manage new product development from concept through successful launch by working closely with multiple team members
• Seek out and apply knowledge of new trends and innovation to identify new products but also opportunities within existing products to improve packaging, retail/online merchandising and other communication vehicles
• Expert knowledge of technical product detail
• Ability to demonstrate product functions

• Responsible for leading and presenting PSI process
• Improve forecast accuracy by facilitating CPFR operation with customers
  
  Manage both total and aging inventory targets for both PCEC, Panasonic factories and OEM/ODM suppliers
• Demonstrate knowledge of PSI tied to promotion strategy
• Take ownership of PSI deck preparation
• Monitor category performance on weekly basis to ensure sales volume and profit goals are met
• Demonstrate knowledge of pre‑PSI process

• Responsible for continuous improvement of reporting process using digital tools to automate processes

• Identify management information needs, manage development of non‑standard reports and statements when requested
• Collaborate with Japan business unit to ensure timely delivery of high quality business support
• Direct team to submit RFA (Request for Approval), and follow through
• Review documented RFAs and track vs budget to ensure completion and in compliance

• Ensure accuracy of activity with regards to assigned disciplines for team members
• Train and develop staff in key disciplines
• Interact with different departments to ensure value of function, and/or opportunities to increase value
• Oversee special projects to improve group efficiency, accuracy, and value of reporting
• Responsible for…