Manager, Digital Experience & Enablement

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

The Manager, Digital Experience & Enablement will be responsible for supporting our digital data transformation efforts by facilitating the adoption of digital tools and technologies within our organization.

• Be the SME for digital analytics data and tools.
• Coach and guide Jr Associates.
• Assist in improving the digital (web, apps) data capture architecture and strategy.
• Implement data capture from the website to answer business questions and fulfill reporting needs.
• Partner with analytics, marketing, and development teams to identify data capture opportunities to enhance performance, customer satisfaction, and engagement.
• Contribute to the development of best practices, playbooks, and internal documentation to improve training and knowledge sharing.
• Help maintain a clean, scalable tag management environment through auditing and retiring outdated or defined tags.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

Minimum:
Indicate minimum education, skills and experience required.

• Familiarity with digital analytics, AB Testing, data capture, and customer experience platforms including:
• Web Analytics tools - Adobe Analytics, Google Analytics (preferred)
• Tag management Systems - Tealium, Adobe Tags, Google Tag Manager (preferred)
• Web testing tools like Adobe Target, Optimizely, VWO, etc (preferred)
• Proficient writing and modifying JavaScript, including debugging and testing scripts in browser developer tools (preferred).
• Consent Management Platforms - One Trust or equivalent
• CRMs & CDPs - Sales force or similar platforms
• CMS tools - Adobe AEM, Hub Spot, or similar platforms
• Strong analytical skills with the ability to extract insights from data and make data-driven recommendations using Power
  
  BI, SAS, SQL.
• Experience working in Agile environments
• Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas to non technical partners and collaborate with cross‑functional teams.
• Detail‑oriented with excellent organizational and time management skills to handle multiple tasks and deadlines.
• Self‑motivated and proactive with the ability to work independently and as part of a team.

Preferred:
Indicate “nice to haves” regarding education, skills, and experience.

• Master’s degree in Marketing, Business Administration, Computer Science, or a related field preferred.
• Google or Adobe Analytics certified.
• Familiar…