Director, Marketing, Center Innovation in Lifelong Learning and Teaching

University of Delaware

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The University of Delaware is an Equal Opportunity Employer which encourages applications from Minority Group Members, Women, Individuals with Disabilities and Veterans. The University's Notice of Non-Discrimination can be found at http://(Use the "Apply for this Job" box below)..

Job No: 502890

Work Type: Staff

Location: Newark, DE/Hybrid

Categories: Communications & Public Relations, Full Time

Pay Grade: 32E

Context of Job

The University of Delaware's Center for Innovation in Lifelong Learning and Teaching (CILLT) provides high-quality programs that empower students to achieve their educational and professional goals throughout their lives. CILLT comprises four administrative units:
1) UD Online;
2) the Division of Professional and Continuing Studies (PCS);
3) Academic Technology Services (ATS) and
4) the Center for Teaching and Assessment of Learning (CTAL). ATS and CTAL partner with UD colleges and departments to foster teaching and learning excellence in all modalities and with appropriate educational technologies. UD Online and PCS partner with colleges and departments to offer online and in‑person lifelong learning programs to a variety of students, ranging from pre‑college programs for high‑school students to degrees and certificates for college students and working professionals, to Osher Lifelong Learning Institute programs for students over 50.

CILLT requires marketing campaigns to recruit working, online and non‑traditional students to the University lifelong learning portfolio. CILLT also requires internal communication campaigns to ensure its programs benefit departments, faculty and instructors. Under general direction of the Vice Provost for Academic Affairs and University Initiatives with a dotted reporting line to the Assistant Vice President for Strategic Communications in the Office of Communications and Marketing (OCM), the CILLT Director, Marketing manages the strategies, personnel, budgets, projects, technology, and day‑to‑day operations of a marketing and communications team that markets professional development, customized training, Osher Lifelong Learning Institute, continuing education and UD Online programs to prospective students.

In addition, the marketing team promotes CILLT teaching and learning programs to stakeholders within UD. The director oversees the research, content creation, design, production, and distribution of the marketing and communication elements used to market CILLT programming. The team produces digital marketing collateral, program guides and catalogs, program advertisements, websites/web pages, social media presences, images, print documents, emails, photos, videos, and other media.

The director exercises independent judgment and decision‑making, working collaboratively with fellow marketing and communication directors across the university, as well as with directors and program managers within CILLT, outside vendors, and other units within the University. The director supervises a team comprising full‑time marketing staff, student interns, and other part‑time/miscellaneous wage personnel.

• Develop and implement strategic marketing and communications plans and initiatives in support of CILLT and the University's strategic enrollment plan across multiple channels, including digital, web, social and print media.
• Direct the activities of the CILLT recruitment marketing team (strategic planning, goal setting, project management), and empower, lead, and coach team members to achieve objectives.
• Advise senior administrators on the effective communication of goals, priorities and actions to stakeholders and audiences.
• Operate as the primary liaison between CILLT and other campus communications and marketing constituencies in coordination with OCM.
• Set CILLT's overall marketing strategy and that of individual program offerings, including but not limited to paid digital campaigns, organic social media, and email drip campaigns.
• Identify marketing channels and communication vehicles that meet project and organizational objectives and are appropriate to target audiences.
• Set CILLT's…