Product Manager II, Games
Listed on 2026-03-05
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Software Development
Video Game, Game Development / Testing
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world‑renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world‑class digital and app destination.
And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do, and we focus deeply on how our readers experience our work across a world‑class digital and app destination.
NYT Games aims to be the premier destination for digital puzzle games. It publishes human‑made puzzles daily, including beloved games like Wordle, Spelling Bee, Connections, and the New York Times Crossword. These games are played by tens of millions each week. Our Games business is a key driver of subscription growth and long‑term subscriber value.
The Subscriber experience team ensures subscribers deepen their daily habit with NYT Games. They do this by clearly connecting and communicating the value of their subscription, giving them experiences they don't want to play without, and creating exclusive features worth paying for. Together, these efforts support the long‑term health of the New York Times subscription business.
AboutThe Role
We're hiring a Product Manager II for the Games Missions in our Player Experience Group to own how subscribers discover, engage with, and build habits around NYT Games.
Your focus is on connecting subscribers to the value they're getting: helping them understand the core benefits, build regular engagement patterns, and experience the full breadth of our game portfolio. You'll design onboarding experiences that turn new subscribers into engaged players, build interventions to re‑engage those who show signs of disengagement, and strengthen their connection to the games they love.
You'll join a cross‑functional team with dedicated leads across product, engineering, design, data, QA, and production.
This is a hybrid role based in our New York City office.
Responsibilities- You will help accelerate our subscriber growth by optimizing how subscribers experience, discover, activate, engage with, and stay in the platform.
- Design and optimize the onboarding journey to help new subscribers quickly discover value, understand their benefits, and build lasting engagement habits.
- Identify friction points and at‑risk users through behavioral analysis, then ship targeted interventions to improve activation and reduce churn.
- Run experiments to test hypotheses around onboarding, feature adoption, and engagement tactics, then iterate based on results.
- Analyze user behavior using cohort analysis, drop‑off patterns, and lifecycle metrics to produce data‑driven hypotheses and prioritize high‑impact opportunities.
- Contribute to the roadmap for our subscriber growth and deliver highly relevant, inspiring experiences to drive long‑term value for subscribers.
- Define success metrics for your initiatives, monitor experiment performance, and partner with a data analyst to build dashboards to track impact.
- Own end‑to‑end product features through their entire cycle: ideation, specification, development, release, analysis, and iteration.
- Collaborate with engineering, design, data science, research, and marketing to deliver solutions ranging from small optimizations to multi‑surface experiences.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- You will report to the Product Director for the Games Mission.
- 3+ years of product management experience at a high‑growth consumer tech company or subscription product.
- 1+ year of experience optimizing the growth funnel.
- Experience optimizing growth funnel across signup, onboarding, activation, or retention – you've driven…
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