Software Engineer - Ads Signals Conversion API

Overview

At Netflix, our mission to entertain the world. Together, we are shaping the next episode by pushing the boundaries of storytelling, global fandom, and technology. We are a team focused on creativity, intuition, and cutting-edge innovation. We launched a new ad-supported tier in November 2022 to offer our members more choice in how they consume content, attract new members at a lower price point, and create a path for advertisers to reach engaged audiences.

The Netflix Ads Identity, Signals and Audiences team is committed to providing a relevant and engaging advertising experience that prioritizes member privacy. Our mission is to maintain accurate member identities and curate valuable Signals and Audiences to ensure ads are engaging, optimized, and compliant with consumer privacy choices and regional regulations.

As a Software Engineer on the Ads Identity, Signals and Audiences team, you will design and develop Netflix Conversion APIs that power Measurement, Optimization, Retargeting and Reporting capabilities. Responsibilities include building high-volume, low-latency services capable of ingesting consented user engagement events from Advertiser properties in near-real-time. This ingestion will support methods such as server-to-server streaming, pixel requests, and batch uploads. You will collaborate with a skilled team dedicated to ads technology and user privacy, in a culture that promotes continuous learning, diversity, and creativity.

• Conversion API and Event Processing:
  Experience building server-to-server, batch and pixel Conversion APIs. This includes processing conversion events from diverse sources to create high-fidelity, identity and attribution-enriched, and deduplicated "gold" data sets for downstream services.
• Unlocking Conversion Value:
  Expertise in leveraging conversion events to enable valuable derivative services, such as retargeting and outcome-based optimization.
• Streaming Architectures:
  Practical experience with streaming event architectures and related technologies (e.g., Kafka, Flink).
• Ad Tech and Privacy Knowledge:
  Strong understanding of the ad technology and advertising landscape, including programmatic advertising and current digital marketing trends. Familiarity with global ads regulations, privacy, consent, and legal compliance.
• Collaboration and Communication:
  Excellent communication, negotiation, and relationship-building skills, with a proven ability to work collaboratively across diverse, cross-functional teams.
• Adaptability:
  Ability to thrive and effectively manage multiple priorities in a fast-paced, dynamic work environment.

• Familiarity with clean rooms and industry-leading privacy-enhancing technology for multi-party data sharing.
• Experience working in the CTV space and knowledge of its unique constraints.

Generally, compensation is structured as an annual salary; bonuses are not offered. You choose each year how much of your compensation you want in salary versus stock options. The compensation range for this role is $ - $.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, Life and Serious Injury Benefits, and paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to cover vacation, holidays, and sick time. Full-time salaried employees have flexible time off.

See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.