Senior Manager, National Sales, OEM Alliance

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey.

BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round.

Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning.

The Senior Manager, National Sales, OEM Alliance generates increased revenue through the development and support of key Channel Alliance partnerships and programs. This role contributes to and promotes our overall revenue expansion strategy, with internal and external stakeholders, to achieve revenue goals. Essential to the success of this role, the Senior Manager enhances Top‑Priority/National OEM partnerships, manages strategy development and execution within these key partnerships, drives sales results within the OEM direct sales organizations, manages executive relationships within OEM Alliance partners, and leverages and supports the Strategic Channel sales team to drive strategy and operational execution across Alliance program partners.
Additionally, this role leverages product and solutions marketing as well as the Partner Experience Group to maximize those partner networks and solutions, drive our initiatives, and position Brother as a preferred vendor. In addition, the Senior Manager hunts for new major account opportunities within that ecosystem and enables strong collaboration with internal teams to deliver and execute a team‑selling approach. Lastly, this role evaluates participation in all OEM/Partner‑related activities, and makes recommendations to management.

• Develop strong relationships to increase sales with existing top‑priority OEM partners
• Manage relationships with Senior OEM Channel Executives to increase participation in recurring revenue programs
• Leverage existing partnerships to hunt for new prospects
• Achieve assigned quota(s)
• Leverage and support the Strategic Channel sales team to drive strategy and operational execution across Alliance program partners
• Collaborate with Marketing, Channel Sales Representatives, and cross‑functional areas to drive partner growth through increased hardware sales and Genuine Supply recurring revenue
• Embody team‑selling approach, partnering with Strategic Channel Sales Team, Major Account Sales Team and Special Solutions Team (SST), to increase sales
• Develop and communicate our OEM Channel strategy and value proposition throughout the Sales organization
• Provide alliance playbooks, strategy maps, operational cadence and performance measurement data to support growth and key initiatives within OEM Alliance direct and indirect sales organizations
• Develop and deliver internal and external presentations for executive audiences, conduct partner webinars and trainings, etc.
• Act as the primary contact for OEM Alliance cross‑functional groups, including BIL, Agencies, and Product Development
• Collaborate with B2B Marketing and provide guidance on the…