Sales Engineer

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

This Sales Engineer role will play a key role in driving Samba TV’s sales and revenue efforts by combining technical expertise with consultative selling strategies to position our enterprise products as trusted solutions for clients. This individual will empower sales teams to close deals effectively while emphasizing the measurable value of Samba TV’s offerings in Media Activation, TV measurement, planning, tune-in analysis, and outcomes-based strategies.

This role requires a balance of technical skill, consultative sales ability, and a client-focused approach. The ideal candidate will be instrumental in shaping sales conversations, demonstrating how Samba TV’s products solve critical business challenges and deliver ROI while building strong client relationships.

Location:

This role will be based in Samba TV’s LA or NY office and reports to the Director of Sales Engineering.

• Build collaborative relationships with enterprise sales teams as a trusted resource for product and technical expertise.
• Enhance sales opportunities by joining first-contact client meetings to present all Samba solutions in a trusted, consultative manner and being able to hone in on the correct product solution, whether that is a measurement use case or data licensing opportunity.
• Actively participate in the entire sales cycle, from discovery to closing, leveraging deep knowledge of Samba TV’s offerings to articulate value and drive decision-making.
• Promote Samba TV’s products with a sales-focused mindset while maintaining trust by aligning solutions to genuine client needs.
• Serve as a trusted advisor, analyzing clients' needs to recommend the best Samba TV products and demonstrating how they deliver results.
• Be able to probe a client's business challenges and innovate Samba’s enterprise data solutions or measurement solutions to fit and overcome those challenges, such as recommending tune-in or TV outcomes-based solutions.
• Simplify complex technical concepts for non-technical audiences while providing in-depth explanations to technical stakeholders when needed.
• Address technical challenges collaboratively with Product and Engineering teams, ensuring smooth implementation and seamless client experiences.
• Leverage expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics to craft technical solutions that demonstrate Samba’s ability to drive success.
• Utilize knowledge of APIs, clean rooms, SQL, Python, and cloud platforms like AWS, Azure, or Google Cloud to tailor solutions to client needs.
• Ensure Samba’s products integrate smoothly with client systems while highlighting their role in achieving key measurement outcomes.
• Identify opportunities for upselling and cross-selling Samba TV’s products, using data insights to guide sales strategies.
• Partner with internal teams to align product offerings with market needs, contributing to go-to-market strategies that emphasize measurable client benefits.
• Analyze customer feedback and market trends to inform product improvements and refine solution delivery.
• Work closely with Sales, Product, and Marketing teams to align strategies and ensure consistent messaging around Samba TV’s value propositions.
• Act as a bridge between technical teams and clients, facilitating clear and effective communication to meet client expectations.
• Represent Samba TV at client meetings, industry events, and strategic discussions, advocating for our capabilities in trusted and outcome-driven selling.

• 2-4 years of experience in roles such as Sales Engineering, Product Management, or a related field in AdTech, Measurement, or Mar Tech.
• Strong expertise in media measurement, TV measurement, and data…