Director, International Sales

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best‑in‑class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market.

Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine’ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit .

We are currently looking for a motivated, collaborative, and experienced International Sales Director to help expand our International Market. Reporting to our Chief Commercial Officer, this position will help build strategic relationships, deliver annual sales and profit targets, and ensure our brands stand out in a highly competitive category. The role offers a huge amount of scope to drive our brands in creative ways with the customer and stretch your account manager experience, working cross‑functionally to deliver results.

This role will include all international business outside of North America.

• New Market and Channels Expansion:
  Identify and evaluate potential new distributors. Conduct market research to assess growth opportunities and market dynamics. Develop entry strategies for new geographies and channels.
• Own the commercial relationship with the key retailers in the market.
• Lead annual joint business planning, including setting targets, forecasting, and aligning on long‑term growth strategies.
• Responsible for creating and implementing market‑leading, omni‑channel activation plans tailored to the retailer and specific Maesa brands.
• Collaborate with Marketing and Customer Development teams to deliver standout in‑store visibility, seasonal campaigns, and consumer experiences.
• Influence internal stakeholders with robust commercial rationale and category insight.
• Lead cross‑functionally to unlock strong, retailer‑centric promotional plans.

• Manage promotional plans, trade budgets, and retailer margin requirements to maximize ROI.
• Lead cost price, trade terms, space and JBP negotiations.
• Analyze sales performance, competitor activity, and category trends to make data‑driven recommendations.

• Build robust and accurate forecasts that meet business expectations based on sell‑out plan to ensure exceptional service levels.
• Partner with internal Finance team to deliver sales, profit, and market‑share objectives across Fragrance, Skincare and Haircare categories.
• Manage monthly, quarterly and annual sales forecasts.
• P&L ownership allowing you to show our ability to drive top and bottom line.
• Manage Gross to net controls to optimize profitability.
• Manage an investment plan to drive consumer awareness whilst maximizing profitability.
• Deliver maximum consumer engagement from trade investment.
• Accurately prepare financial accrual requests and implement these with the Sales team.

• Achieve and exceed brand objectives and sales goals.
• A clear understanding of dynamics of assigned accounts and local market specifics to help set overall account strategy and priorities (assortment, merchandising, tailored trade marketing calendar).
• Identify and execute business‑building initiatives to grow market shares, rankings, and profitability.
• Forecast ability on a monthly basis as well as provide feedback on over and/or under–delivery of goals.
• Assortment and Planogram work in conjunction with the Customer Development team.
• Manage various parts of the P&L like sales revenue, trade margins and A&P among others and will be responsible for the monthly and annual forecast planning.
• Strong sales, influence and collaboration skills and the ability to develop and execute sales meetings and product training for assigned accounts.
• Monitor and report on competitive brand launches and events.

• Retai…