Event Sales Manager

About The Brand

Lawn Club is an exciting competitive socializing destination in the Seaport, positioning itself as “New York’s Leisure Headquarters.” The massive 25,000 square foot venue features indoor and outdoor rentable gaming lawns, amazing cocktails, and a streamlined menu of tasty bites. Each rentable lawn includes popular lawn games, big-screen TVs, courtside F&B service, and dedicated “Lawncierges.” Lawn Club caters to a variety of audiences, from twenty-somethings to corporate event planners.

The Event Sales team is responsible for driving sales and profitability by delivering a best‑in‑class client experience from initial inquiry stage through post‑event follow‑up. Reporting to the Director of Sales & Events, this role plays an integral part in positioning Lawn Club NYC as a premier, guest‑focused destination for extraordinary experiences. The role calls for a proven sales professional with expertise in client relationship management, outbound sales strategy, budget planning, and cross‑departmental collaboration.

With responsibilities spanning both inside and outside sales, as well as a close partnership with operations, the Event Sales Manager must bring energy, adaptability, and a strategic mindset to align client needs with organizational goals.

• Drive event sales through proactive prospecting, outreach, and relationship building with new and existing clients.
• Serve as the primary client contact, developing strong relationships while ensuring expectations are met and satisfaction is achieved.
• Manage sales and planning from initial inquiry to post‑event, supporting flawless event execution aligned with brand standards.
• Create and deliver compelling sales presentations, tailored proposals, and detailed quotes for a diverse range of clientele and requests.
• Meet or exceed individual and team sales goals.
• Utilize CRM tools to manage leads, track sales, and maintain accurate client communication records and event details.
• Conduct site visits, surveys, and client meetings for prospective and confirmed events, including agencies and contractors.
• Communicate client needs and expectations clearly to Operations, including providing accurate and timely BEOs.
• Coordinate logistics and production with vendors, suppliers, and internal teams to ensure seamless execution.
• Develop production schedules and manage internal/external resources in support of client events.
• Track event schedules, deliverables, budgets, and expenses to ensure efficiency and accountability.
• Build and maintain a preferred vendor network, ensuring up‑to‑date contacts and valid insurance documentation.
• Ensure compliance with company policies, safety standards, and all applicable regulations.
• Collaborate with colleagues to develop creative solutions for client challenges and enhance the sales process.
• Foster a positive, engaging, and fun work environment while protecting the company’s reputation.
• Maintain a flexible schedule to meet the demands of the business; perform other duties as assigned.

• 5+ years of event sales experience, preferably within a hotel, entertainment, or competitive socializing environment.
• Entrepreneurial mentality – must be a self‑starter with excellent time‑management and organization skills.
• High‑volume sales and event experience including managing events from 12 to 1,500+ guests (corporate, SMERF, media, high‑touch clientele).
• Knowledge of local area business and existing client base, with a track record of building lasting client relationships.
• Proven track record of meeting and exceeding sales targets.
• Financial acumen, including experience reviewing budgets, costs, and pricing analysis.
• Excellent communication, negotiation, and interpersonal skills (verbal, non‑verbal, written, phone, electronic).
• Keen listener with exceptional attention to detail.
• Effective teamwork and communication skills across all levels of an organization.
• Ability to work under pressure, handle multiple tasks, and large‑scale projects simultaneously.
• Ability to thrive independently and collaboratively in a fast‑paced setting.
• Proficiency in Microsoft Office applications.
• Proficiency in Tripleseat or other CRM…