Enterprise BDR - B2B Saas Startup

Business Development Representative (BDR)

Location: US/NY

Reports to: VP of Sales

Tracera is a VC-backed technology company helping enterprises make better, data-driven decisions across sustainability, supply chain, and risk. We work with global organizations to bring clarity, accountability, and insight to complex ESG and operational challenges.

As we scale our go-to-market efforts, we are building a strong Business Development team focused on generating high-quality pipeline, strategic partnerships, and long-term revenue growth.

We are looking for a motivated and execution-driven Business Development Representative (BDR) to support pipeline generation and partnership development in the US market. This role is ideal for someone who thrives in a fast-paced, metrics-driven environment and wants to grow their career in B2B SaaS sales.

The BDR will be responsible for outbound prospecting, Linked In-driven engagement, partnership sourcing, qualifying leads, booking meetings for the Sales team, and ensuring accurate CRM and pipeline management. This role goes beyond traditional cold outreach. The US BDR will act as a strategic demand generation engine, using creative, relationship-driven approaches to build pipeline and book qualified meetings. This role is a critical entry point into Tracera’s revenue engine.

• Strategic Outbound & Linked In‑Led Demand Generation
  • Own and execute a multi‑channel outbound strategy across Linked In, email, phone, and in‑person engagement, with Linked In as the primary channel
  • Build a personal brand on Linked In through consistent, high‑quality content that positions Tracera as a thought leader in sustainability and operational insights:
    • Publish original posts, commentary on industry trends, and insights relevant to target personas
    • Engage meaningfully with prospects’ content to build visibility and trust before initiating direct outreach
    • Leverage Linked In Sales Navigator for social selling, contact mapping, and strategic account penetration
  • Identify and attend relevant industry events, conferences, trade shows, and meetups to build relationships, generate leads, and book meetings
  • Develop creative, personalized outreach plays tailored to specific accounts, personas, and buying triggers
  • Book 10 meetings per month (with at least 5 qualified into opportunities for Sales) in line with agreed ICP and qualification criteria
  • Engage 1,000–1,200 target contacts per month aligned with ICP and account segmentation
  • Research and identify industry associations, trade groups, channel partners, and referral networks aligned with Tracera’s ICP
  • Conduct outreach to potential partners and industry contacts to generate warm introductions and qualified meetings
  • Hand off partner and association relationships to Sales once initial meetings or introductions are established
  • Generate net‑new qualified sales pipeline and support quarterly revenue targets
  • Maintain accurate and up-to-date records in CRM, including:
    • Outreach activity and channel (Linked In, email, event, partner referral, etc.)
    • Meeting notes and qualification details
    • Lead and opportunity status
    • Partner‑and‑association-sourced interactions
  • Ensure strong CRM hygiene and pipeline visibility for reporting and forecasting
  • Qualify prospects based on ICP, use case, buying intent, timing, and partnership potential
  • Collaborate closely with Sales and Marketing leadership to refine messaging, targeting, outreach sequencing, and event strategy
  • Participate in regular pipeline reviews and performance check‑ins
• Reporting & Optimization
  • Track and report on KPIs including meetings booked, conversion rates, pipeline generated, and partner‑influenced opportunities
  • Provide feedback on outreach performance and continuously improve tactics
  • Experiment with Linked In content strategies, engagement approaches, and creative prospecting methods

• Meetings booked per month (10)
• Qualified opportunities handed over to sales per month (5)
• Net‑new pipeline generated ($)
• CRM accuracy and consistency

• 2–4+ years of experience in BDR, SDR, sales development, or demand generation roles
• Exposure to ESG, sustainability,…